If you haven’t heard of the new mobile game Pokémon Go, you could ask your staff or children if they have and I bet the answer will be a resounding yes. It’s dominated airwaves, TV time, social media, and just about every major publication has published an article about the records this game has shattered in the few short weeks it has been out.

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shutterstock 263635745July means mid-year marketing reviews for businesses. It’s a perfect opportunity review how the last six months have performed for your business, and if any changes are needed to obtain the goals you’ve set for the rest of 2016.

If you’re looking to add a little boost to your marketing efforts, there are several ideas you can implement:

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