During Global Pet Expo 2015, research firm GfK announced that 35.2% of the US’ 75 million Millennials (people age 18-34) own a pet, compared to 32.8% of Baby Boomers (age 51-70). Millennials like to try the latest technology, will spend more on their pets (including veterinary care and pet services), and are likely to use social media to connect with brands, services, and read online reviews before making their purchase decision (source).
Social media is a powerful tool your clinic can utilize to create, maintain, and grow relationships with clients in your community. It allows you an easy opportunity to organically connect one-on-one with clients to earn their trust, business, and loyalty. However, if you don’t think your clients are on social media, consider this: During the fourth quarter of 2015, Facebook was accessed by close to 1.59 billion users on a monthly basis.