With various Crazy Days or town and county fairs and celebrations, it’s important for your veterinary clinic to be prepared for your involvement with branded merchandise. Parades, open houses, booths, and Crazy Days are all just a few of the opportunities you have to meet face-to-face with current and potential clients, and you want to make your meeting memorable.

Innovative Office Solutions has a wide range of promotional materials available (over 33,000!) that are designed to meet any budget. VHA members receive end quantity pricing – an extreme discount from the listed prices!

Enjoy making each meeting with clients memorable with branded promotional materials from Innovative Office Solutions. Don’t miss the special extreme discount for VHA members! Get started today by visiting http://www.promopet.com or by contacting Melissa via email at mdreyer@innovativeos.com or by phone at 763.441.6800.

Looking for ideas? Check out the gallery of suggested products below!

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It is FINALLY getting hot outside! It is a great time to remind your clients about the dangers of leaving their pet in a hot car. Sadly this is a real problem but if we educate pet owners about the deadly consequences we can prevent this. Too many dogs die inside cars every summer. 

Please share the provided posts below with your followers. This will help to encourage activity on your page. To use the posts on your page, copy and paste the text into your post. To save the image, first click it, then right click on the enlarged image and select “Save As”.

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hot asphaltAs the weather gets hotter, so does the asphalt. Many pet owners may not even realize this is something they should worry about. Take this month to educate your clients about this potential danger. A good way to test the asphalt temperature is to place the back of your hand on the pavement and if you are unable to keep it there for 5 seconds then it is too hot. It is a good idea to: walk your pet in the early morning or late evening, walk them in the grass, or wait until it cools down. There are also waxes or booties that can be purchased if walking on hot asphalt is unavoidable. 

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Doesn’t a summer social event or an evening sound like fun? What if you turned that into a community event in which residents could meet your staff, tour your facility, and learn about the best ways to care for their pets? Now is a great time to plan an event for your clinic as the positive impressions tote bagssummertime weather offers great opportunities for veterinary practices to kick off a fun event to market their practice.

To start, print out handy information for pet parents to bring home with them on animal-related invoice paper. You could also make appointments during this event and fill out appointment reminder cards that display a fun summer flair. Positive Impressions, a supportive VHA partner, helps practices create successful marketing campaigns – from promoting summertime pest awareness message to developing an eye-catching design that brings attention to your promotion, specific message or event you want to share. They also offer custom products, too!

positive impressions magnet examplesLooking for other ways to brand your clinic? Consider sending client’s home with educational materials, samples, and goodies in a brightly colored tote bag. They are also perfect to pass out at parades and other social events. Include a magnet with your practice information, promotions, or practice announcements, such as special events or new doctors or services offered, and this could be the perfect way to gain exposure in your community! Magnets have one of the lowest advertising costs per impression when it comes to marketing, and if you combine a clinic magnet with a handful of candy for the children or a fun-sized cat toy or dog treat and you’ve got a winning combination!

positive impressions flower pet memorialLastly, spring and summer are a wonderful time to plant beautiful flowers. Positive Impressions also carries blooming memorials that grow into a living tribute when planted. They come in a variety of styles and can easily be slid into a sympathy card you send to the client. Friends and family can cherish the life of a pet and will be reminded of the life they celebrated every time they look to their garden.

Contact Positive Impressions to get your special event, marketing campaign, or practice the exposure you want! Learn more at www.pisupplyonline.com.

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In support of our 2018 Social Media Marketing Calendar for veterinary practices, we will be publishing monthly blogs with helpful social media posts and graphics you can use on your practice’s social media profile. There are many observances and holidays you can post about on social media every month, but for the month of February we have three listed below. You can even use the included graphic in your post, just click the image for the full size, right click, and "Save As"!

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A large part of any good marketing plan is content, whether it's the content that you fill your emails with, post on your website, or share on social media. Without quality content, effectively marketing your practice can become difficult.

However, in the midst of caring for patients, handling clients, and completing other important business management tasks, sometimes creating quality (and fun) content for visitors can get put on the backburner. This is especially true for when you sit down to write something and your mind goes blank.

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We’ve discussed how memorial products, cards, and paper can be used to promote and market your practice. Here are several other opportunities to carry through your messaging!

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Promotional products have come a long way. These days you can easily promote your veterinary practice with items that go far beyond pens and useless plastic toys. Everything from customized holiday cards to branded stickers and postcards are now available for you to create brand awareness and boost sales. While large corporations have been utilizing promotional products for years, small brands can get in on the action and truly benefit from merchandising too. Your business can use branded merchandise to achieve specific objectives like grooming/boarding services, new staff introductions, new services, and so much more.

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With so many products available today that can be personalized, each of these products can be used in a variety of ways to create a positive impression while promoting your business. The following are a few of the most popular ways to use a variety of products to make the biggest impact for your company, make long-lasting relationships with your clients and drive business while promoting your “brand”.

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It's every pet owner's worst nightmare - there's an emergency happening and suddanly, in the midst of it all, they've been separated from their pet.

Saturday, May 13, 2017 is National Animal Disaster Preparedness Day. It's important for pet owners to have a plan in place for the whole family, including pets, in the case of an emergency or disaster. From storing food and water properly to pet first aid supplies, it's better to have a plan in place and never need it rather than scramble to find what you need as it's happening.

VHA has put together a downloadable checklist of things your client's can utilize to help them be prepared. It includes:

  • Food & Water: Have enough food and water for three to five days. Keep your food in an airtight container and rotate every three months to ensure freshness. If you feed canned food, include a manual can opener. Don’t forget bowls!
  • Medication and Medical Records: Keep your pets updated medication and medical records in a waterproof container. Also include photographs of you and your pet to prove ownership.
  • Pet First-Aid Kit: In addition to a standard first-aid kit, you should also include a nylon leash, self-cling bandages, pet carrier, muzzle, and a pillowcase to confine your cat if needed.
  • Have a Plan: Research pet-friendly hotels or kennels where your pet will stay in case of an evacuation, or exchange information with neighbors, friends, or family and set up a plan in the event that they need to evacuate your pets for you (or you for them).
  • Microchip: Ensure your pet is microchipped and that the registration is up-to-date. It’s the easiest and quickest way to be reuinted with your pet in case of a separation due to any emergency or disaster.

Help your client's become prepared today by downloading and distributing this complimentary checklist today!

Click to download a helpful Pet Preparedness Checklist, compliments of VHA!

Be Prepared Client Handout

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