A Marketer's Checklist: Are You Ready for GDPR Compliance?

May 8, 2018
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May 25 will be here before we know it, and with it comes the European Union's General Data Protection Regulation. While VHA serves veterinary clinics in the United States, we believe in protecting our user's data and privacy by maintaining the same level of high security as what is being mandated by the GDPR. With that said, the following information from MarketingProfs shares why even businesses in the United States (like veterinary clinics) should be aware of the changes happening and how they will affect marketing moving forward. As they state in their blog post, even if your clientel is only located in the United States - if you've ever taken collected someone's information who may be located in Europe, the changes still apply to you. The best course of action is to be fully aware of the changes occuring and the requirements needed to stay compliant, then make changes to how you collect and store data if necessary.

marketingprofs gdpr ready infographicThe European Union's General Data Protection Regulation (GDPR) is about to go into effect, but many marketers, in Europe but especially those outside of it, are still unprepared for the May 25 deadline.

The GDPR aims to protect consumer data and restrict its use by companies. That data includes name, email address, IP address, social media handle, bank details, and medical information.

Every company that collects such data from consumers in Europe must take immediate action to comply with the regulations to avoid potentially hefty fines for violations.

Email marketing automation provider Campaigner has created a handy infographic that explains the importance of the regulations for marketers and suggests compliance best-practices.

Check out the infographic (via MarketingProfs) for a brief checklist of actions you need to take to adhere to GDPR's provisions.