Think Outside the Box
January is Adopt-a-Rescued Bird Month. If your veterinary clinic treats avian friends, feature these services on your clinics' social media profiles as well as in a blog post on your website. By adding this information as a blog post on your website, you're giving Google and other search engines content to crawl and show to potential new clients when they're searching for veterinary services.
Apply the same concept to Serpent Day (February 1), Hedgehog Day (February 2), National Ferret Day (April 2), and others throughout the year.
Doctor's Day is March 30. Take photos of your veterinarians behind-the-scenes and share them on social media. Your followers will enjoy seeing their friendly faces and you'll enjoy the engagement you'll get on the posts!
If your clinic closes for holidays, such as Memorial Day (May 25), Thanksgiving (November 26), or others, make sure to update your Google My Business listing, website hours, and share an update on your social media pages.
Host photo contests on social media to celebrate days like Cat World Domination Day (June 24), All-American Pet Photo Day (July 11), International Bow Day (August 19), and others. Simply post a graphic asking for followers to comment with photos of their pets to enter to win. The prize could be a complimentary nail trim, treat or toy from your retail section, or even being featured as the cover photo for your clinic's Facebook page. Get creative and have fun!
Don't be afraid to get creative and think outside the box when putting together your marketing initiatives for 2020. Utilize our handy social media calendar for your veterinary clinics to ensure you don't miss a holiday or observation to post about on social media, advertise on Facebook or Google Ads for, write about in your blog, and more!
Check back every month as VHA publishes a new blog post with suggested social media posts and graphics your clinic can use to streamline your social media efforts. Bookmark our blog to check back every month!
Looking for more? Contact VHA Business Services today at email@example.com for a complimentary consultation. We offer marketing planning sessions, social media management, digital marketing management, and other solutions to help grow your veterinary practice and free up your time to spend with clients and patients.