2020 Social Media Marketing Calendar for Veterinary Clinics

December 24, 2019
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2019 Social Media Marketing Calendar for Veterinary Clinics Final

As the end of the year (and decade) draws to a close, it's time to plan out the next years fresh, fun, and exciting marketing campaigns. Veterinary team members wear many different hats, so researching the upcoming fun holiday and observances to plan your campaigns around can be challenging. Veterinary Hospitals Association has put together its 2020 Social Media Marketing Calendar for Veterinary Clinics. It's an all-in-one calendar with holidays and observances applicable for veterinary clinics, along with suggested social media activation ideas each month!

Think Outside the Box

January is Adopt-a-Rescued Bird Month. If your veterinary clinic treats avian friends, feature these services on your clinics' social media profiles as well as in a blog post on your website. By adding this information as a blog post on your website, you're giving Google and other search engines content to crawl and show to potential new clients when they're searching for veterinary services.

Apply the same concept to Serpent Day (February 1), Hedgehog Day (February 2), National Ferret Day (April 2), and others throughout the year.

Doctor's Day is March 30. Take photos of your veterinarians behind-the-scenes and share them on social media. Your followers will enjoy seeing their friendly faces and you'll enjoy the engagement you'll get on the posts!

If your clinic closes for holidays, such as Memorial Day (May 25), Thanksgiving (November 26), or others, make sure to update your Google My Business listing, website hours, and share an update on your social media pages.

Host photo contests on social media to celebrate days like Cat World Domination Day (June 24), All-American Pet Photo Day (July 11), International Bow Day (August 19), and others. Simply post a graphic asking for followers to comment with photos of their pets to enter to win. The prize could be a complimentary nail trim, treat or toy from your retail section, or even being featured as the cover photo for your clinic's Facebook page. Get creative and have fun!

dog cat veterinary social mediaDon't be afraid to get creative and think outside the box when putting together your marketing initiatives for 2020. Utilize our handy social media calendar for your veterinary clinics to ensure you don't miss a holiday or observation to post about on social media, advertise on Facebook or Google Ads for, write about in your blog, and more!

Check back every month as VHA publishes a new blog post with suggested social media posts and graphics your clinic can use to streamline your social media efforts. Bookmark our blog to check back every month!

Looking for more? Contact VHA Business Services today at bservices@veterinaryha.org for a complimentary consultation. We offer marketing planning sessions, social media management, digital marketing management, and other solutions to help grow your veterinary practice and free up your time to spend with clients and patients.


Download the 2020 Social Media Marketing Calendar for Veterinary Clinics now!

Submit this form to download the 2020 Social Media Marketing Calendar for Veterinary Clinics, compliments of Veterinary Hospitals Association! The calendar will be emailed to you with the email you provide. Should you not receive the calendar within 24 hours, please email Stephanie Onken at sonken@veterinaryha.org.
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