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Thursday, 28 October 2021 21:34

Say YES to NOvember's Social Media Calendar!

Welcome to the month of Thankfulness! FALL in love with your social media efforts this November by utilizing these great ideas to educate, entertain, and express gratitude!Click Here3

 

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.

 

 

get social

These suggestions are pawsitively certain to generate some buzz on your socials!

Preventative Reminder (with an elderly pet bonus bite!)

Do you offer an elderly pet wellness plan? Be sure to mention it in your post!

Post Suggestion: Prevention is a year-round effort! Did you know that November is #NationalSeniorPetMonth? We ❤️ elderly pets!

 

Pet Diabetes Awareness Month

It’s all about knowing the signs and symptoms, seeking medical help, and practicing great management care! Help your clients understand more about diabetes in pets and educate them on the signs and symptoms!

Post Suggestion: Risk factors for diabetes in dogs and cats include advanced age, genetic predisposition, breed, and obesity. If your pet is exhibiting any of the following symptoms, give us a call so that we can help!

  • Excessive water drinking and increased urination.
  • Weight loss, even though there may be an increased appetite.
  • Decreased appetite.
  • Cloudy eyes (especially in dogs).
  • Chronic or recurring infections (including skin infections and urinary infections).

 

Thanksgiving (November 25)

Post Suggestion: Happy Thanksgiving! What are you thankful for this year? We’ll start! We are SO thankful for our dedicated clients and their amazing pets!

 

Giving Tuesday (November 30)

Giving Tuesday is a great way to highlight your passion projects, help collect donations for your charitable partners, and bring awareness to local rescues and shelters!

Post Suggestion: Happy #GivingTuesday! If you are looking for a great cause to support, consider helping out our furry friends:

 

Other Observances to Remember:

  • Adopt-A-Senior Pet Month
  • Pet Groomer Appreciation Day (1)
  • Daylight Savings Time Ends (7)
  • National Canine Lymphoma Awareness Day (7)
  • Veterans Day (11)
  • Fancy Rat and Mouse Day (12)
  • World Kindness Day (13)
  • Take a Hike Day (17)
  • Small Business Saturday (27)
  • Hanukkah Begins (28)

blog

 

Need some blog-spiration? Here are some ideas to kickstart your creative writing streak! 

 

The holidays are coming up FAST! A general safety and reminder blog can be very helpful this time of year!

Who doesn’t love a gray muzzle or a grumpy old cat?! Spin your blog this month to a senior pet focus to help pet parents better understand what to expect as their best friend begins to age. 


Laura

Laura's Social Snippet:

Need help saving some time when it comes to social media? Scheduling your content is a breeze with Facebook's Creator Studio, and it's free to use. Simply log in to Facebook Creator Studio, type out your post, upload your photo, and pick a date and time when you want it to go live! Scheduling posts in advance will eliminate having to work when you are off the clock and will keep you on schedule so that you don't miss a beat. Need some assistance with learning the ins and outs of social media? In addition to full social media management, we offer individual training to help you become a social media wiz! If you are interested in learning more, let's chat!


 

 

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Thursday, 16 September 2021 16:37

Fantastic Fall Ideas for Your October Social Media!

October is here! It’s time for fall foliage, football, pumpkin spice lattes, and all things spooky! Break out that chunky sweater, cuddle up, and check out these fantastic ideas for keeping your clients informed and engaged this October!Click Here3 

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.

 

 get social

These suggestions are pawsitively certain to generate some buzz on your socials! 

 

Preventative Reminder (and a bonus!)

Kick off the month right with a reminder that preventative measures are a year-round effort! The first week of October is also Walk Your Dog Week, which may or may not have been started by dogs as a ploy to get more walkies.

Pro tip: Elaborate on Walk Your Dog Week by highlighting some great parks in your area to encourage owners to get out and explore with their pooch!

Post Suggestion: Can you believe it is already October?! Raise your hand if you are ready for #SpookySeason! Don’t forget to give your pet their preventatives this month and get your dog out for some special walks in honor of #WalkYourDogWeek!

 

Adopt-A-Dog Month

We were all hopeful during the surge of adoptions of pandemic pups. However, reports are showing that dogs are being returned to shelters at astonishing rates. This gentle reminder for your followers that there are awesome companions waiting for their forever homes at area shelters and rescues.

Pro Tip: Use this month to highlight some local dogs looking for a home! Contact your local shelter to see if they can help you write some bios and provide some adorable photos. At the very least, your existing clients should feel compelled to share these posts in an effort to assist with your mission!

Post Suggestion: If you have been considering a new friend, they might be hanging out at the local shelter waiting to meet you! If your home is full, please consider sharing information about local dogs waiting on their forever home- you could save a life! #AdoptADogMonth

 

Pet Obesity Awareness Day (October 13)

The battle of the bulge. We know you are all too familiar with the well-meaning owner who just can’t say no to those pleading puppy-dog eyes or those free-feeding felines that take advantage of every kibble. Help owners PAWS and consider their pet’s waistline with some cold hard facts about the rate of obesity in pets and the negative impact it can have on their quality of life.

Post Suggestion: It’s #PetObesityAwarenessDay and a great reminder to take a look at your pet’s body condition. Even a few pounds of extra weight on our pets can cause adverse health effects, so it is essential that they aren’t packing on the extra pounds. If you are worried about your pet’s weight, we are here for you!

 

Halloween (October 31)

As a personal favorite holiday, we are serving up two special treats (no tricks!) for you this Halloween. Consider sharing the safety tips a week or two before the holiday, and the interactive holiday post on the big day!

Suggested Post (Safety): Make sure this Halloween is a safe one for your pet with these tips! #HalloweenSafety

Suggested Post (Interactive): Happy Halloween! Whether your plans are a scary movie marathon with your cat or trick-or-treating with your pooch, we want to wish you a safe and happy Halloween! Now, let’s see those HOWLoween pups and MEOWloween felines!

 

Other Observances to Remember:

  • CATober
  • National Animal Safety and Protection Month
  • National Pet Wellness Month
  • National Pit Bull Awareness Month
  • National Black Dog Day (1)
  • Animal Welfare Week (3-9)
  • World Animal Day (4)
  • National Fetch Day (16)
  • National Feral Cat Day (16)
  • National Vet Tech Week (17-23)
  • National Reptile Day (21)
  • National Pit Bull Awareness Day (26)
  • National Cat Day (29)

 

blog

 

Need some blog-spiration? Here are some ideas to kickstart your creative writing streak! 

 

Even though you’ve already touched on Pet Obesity Awareness on the 13th, this topic definitely deserves a deeper dive. Be sure to include body condition score charts, the dangers of obesity, and ideas for pet owners to help their portly pooch or fatty feline to shed some pounds. 

Bust up the myths surrounding bully breeds and rally around your love-a-bull owners to help shed some light on these misunderstood snuggle bugs for Pit Bull Awareness Month! If you have a passionate pitty owner who is willing, consider asking them for an interview about what owning a bully dog is actually all about.

 


LauraLaura's Social Snippet:

I know you’re thinking “Hey! You forgot to mention one of the most important observances in October, Vet Tech Appreciation Week!”. Well, look no further!

 

The theme for this year’s Vet Tech Appreciation Week, which was created by the National Association of Veterinary Technicians of America, is “Who We Are When the Stethoscopes Come Off”. This theme is PERFECT for paying tribute to your fantastic Technician team on social media, highlighting who your technicians are outside of the clinic. This will give your clients a reminder that the clinic is comprised of people who require patience, respect, and compassion. Internally, this theme is great for promoting self-care in the clinic. More ideas can be found here: https://www.navta.net/page/nat_vet_tech

 

Suggested Social: Feature each technician on social media to give clients the opportunity to celebrate them too! Make a short questionnaire for them to fill out that includes some more fun personal questions such as their favorite color, activities outside of work, their families, pets, etc. Your clients love and trust your team, and will be excited to wish them a happy week and learn more about who they are.


 

 

Is creating content for social media eating up your much-needed time in the clinic? VHA can help! We offer custom solutions that are tailormade to fit your clinic! That's right, no cut/copy/paste with our social media services- everything is creatively made just for you. If you are interested in chatting more about the services we offer, feel free to reach out to Laura directly by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.!

 

 

 

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Monday, 23 August 2021 14:57

Set Your Sights on September Social Media!

Happy September! Fall is waiting for us right around the corner, and a fresh start in a new season is just what the veterinarian ordered. Keep your clients entertained and educated this back-to-school season with these helpful social media post ideas! 

Below are additionalClick Here3 suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.

get socialThese suggestions are pawsitively certain to generate some buzz on your socials! 

 

Preventative Reminder

Who doesn’t like a two-in-one post?! Remind your clients to give those essential monthly preventatives while also celebrating Ginger Cat Appreciation Day! 

Post Suggestion: Welcome, September! Don’t forget to give your pet their preventatives this month- pesky fleas, ticks, and mosquitoes are still out there looking to turn your pet into a tasty snack. As an added bonus, today is #GingerCatAppreciationDay! 

 

Happy Cat Month

Cats can be such mysteries to their owners- why do they claw at the furniture? Is it because they hate your sense of interior decorating style? Help encourage your cat-owning clients to make sure they are meeting all of their cat’s needs to help their feline family live a full, happy, and complete life! 

Post Suggestion: It’s #HappyCatMonth! Do you ever wonder if your cat is living their best life? Here are some helpful suggestions to make sure you are living with a happy kitty! What makes your cat the happiest?

 

Responsible Dog Ownership Day (September 18)

There are many facets to being a responsible dog owner. Encourage conversation on your page by asking your dog-owning clients what being a responsible dog owner means to them! 

Post Suggestion: Happy Responsible Dog Ownership Day! Sound off in the comments below about what being a responsible owner means to you!

 

World Rabies Day (September 28)

Most of your loyal followers are probably aware of the need for rabies vaccinations, but their friends and family might not be! 

Post Suggestion: Make sure your pets are up to date on their rabies vaccinations and encourage friends and family to do the same for their pets. Help us spread the word on World Rabies Day to promote prevention and raise awareness across our community! #WorldRabiesDay

 

Other Observances to Remember:

  • Animal Pain Awareness Month 
  • National Service Dog Month 
  • Responsible Dog Ownership Month
  • National Pet Insurance Month
  • National Dog Walker Appreciation Day (8)
  • National Hug Your Hound Day (11)
  • Adopt-A-Less- Adoptable Pet Week (12-18)
  • Pet Birth Defect Awareness Day (13)
  • National Pet Bird Day (17)
  • National Dog Week (19-25)
  • First Day of Fall (22)
  • International Rabbit Day (25)

blog

Need some blog-spiration? Here are some ideas to kickstart your creative writing streak! 

 

New seasons always bring new safety precautions that are worth reminding followers of! Fall Safety is a great topic to start out September with.

Pain isn’t fun for any of us, and our furry friends are no exception. September is Animal Pain Awareness Month and a great way to help educate and inform pet owners on this subject


Laura

Laura’s Social Snippet: Since the beginning of time, humans have been storytellers! Don’t buck a system that is ingrained in our very existence and be sure you are using social media to tell your clients the stories they want to hear. For example, if you are posting about World Rabies Day, consider recalling that time a client called in a panic after a bat flew down their chimney and they woke up to find their cat batting it about. Never fear, their cat was up to date on their rabies vaccination! If you plan to use photos or names, be sure to check with your client beforehand, but if keeping stories anecdotal or anonymous, share away. With the number of cases you see, you likely have a story for any occasion!



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Welcome to the dog days of summer! With no signs of slowing down, August is packed with great pet-related observances and opportunities to kick start your clinic's social media. Celebrate DOGust right and getClick Here3barking on planning your posts!

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right. 

 

 

get socialThese suggestions are pawsitively certain to generate some buzz on your socials!  

 

Preventative Reminder: 

That all-important reminder for clients to give their pets their monthly preventatives! 

Post Suggestion:Welcome, August! Don't forget to give your pet their preventatives this month!  

 

Immunization Awareness Month: 

The need for immunization awareness is more critical now than ever. With shots (the pokey kind!) on the forefront of almost everyone's mind, it is a great time to remind pet owners that while pets might not need COVID vaccinations, they do require all of their core vaccines. Bring some awareness to pet parents and take this opportunity to give them a gentle reminder about the importance of keeping their pets up to date with immunizations. 

Post Suggestion: Vaccines are an essential part of helping your pet live a long and happy life and will give you more opportunities to make unforgettable memories with them. August is Immunization Awareness Month and the perfect time to double-check your pets' shot records to see if they are coming up on any needed vaccinations. Our helpful team would be more than happy to look into your records if you require assistance- give us a call today!  

 

Fresh Breath Day (August 6): 

Nothing is better than a little slobbery kiss from a happy pet—except if they are behind in oral care and their breath smells like absolute death. Harness the power of Fresh Breath Day to remind your clients that if their pet's breath is horrible, it could be because they require a dental cleaning! 

Post Suggestion:  Happy Fresh Breath Day! Did you know that stinky pet breath isn't normal? Dental disease is the number one cause of foul-smelling breath in pets, so if you are avoiding slobbery kisses because of a smelly mouth, it might be time for a dental cleaning! 

 

Black Cat Appreciation Day (August 17): 

We'll be blunt - we included this one because of our particular fondness for black cats. There is just something about them that makes our hearts pitter-patter! Your clinic is sure to have a small following of clients that feel the same about all things mysterious - so reach out to them to share photos of their tiny house panthers!  

Post Suggestion: Sir Walter Scott once said, "Cats are a mysterious kind of folk," and we find that especially true about black cats! 

 

Rainbow Bridge Remembrance Day (August 28):

Give your clients a platform and outlet to share photos and treasured memories of their beloved pets that have passed. Rainbow Bridge Remembrance Day is the perfect opportunity to engage with your clients so remember to reply to their comments and remind them how much you care. 

Post Suggestion: Today is Rainbow Bridge Remembrance Day and the perfect opportunity to reflect on the incredible joy that was brought into our lives by the pets who are waiting for us on the other side of the Rainbow Bridge. If you feel uncomfortable sharing - just know that we are sending lots of love and light your way today. 

 

Other Observances to Remember:   

  • DOGust (an excellent opportunity to feature your canine clients!)
  • International Cat Day (August 8) 
  • National Spoil Your Dog Day (August 10)  
  • National Check the Chip Day (August 15)
  • Tell A Joke Day (August 16) 
  • World Mosquito Day (August 20) 
  • National Take Your Cat to the Vet Day (August 22)
  • National Dog Day (August 26)  

blog

Need some blog-spiration? Here are some ideas to kickstart your creative writing streak!  

 

Elaborate on Rainbow Bridge Remembrance Day with a blog dedicated to ways pet owners can honor and celebrate the amazing life of the pets they love so much. If your clinic has a special remembrance garden or another memorial area, be sure to feature that as well. 

Pet owners love nothing more than spoiling their pets - which is sometimes reflected on the scale. In honor of Spoil Your Dog Day, give your clients some ideas for spoiling their pet without packing on the pounds!  


Additional Tips: 

 

Laura

 

Laura's Social Snippet: Inject more than just vaccines-inject humor into your social media! Our tendency as science-minded individuals is to take an interest in the medicine and share valuable information far and wide. Our clients, however, sometimes not so much. While it is definitely important to educate clients, it is also important to tickle their funny bone as well! Sharing comics, cheesy pet jokes (Tell a Joke Day is on August 16!), and showing off the lighter side of vet med will help you connect better to your audience, and everyone needs a good giggle!  

 

 

Stephanie

 

Stephanie's Marketing Minute:  Many clinics are continuing to limit the number of pet owners inside for routine exams. That leaves people waiting outside your clinic, not seeing what life is like on the inside. Showcase what a day in the life of your team members looks like by sharing photos and videos on social media and your website. Feature team members, show patients with them, or photos of them in action assisting with surgeries. This helps clients feel more connected to your staff and shows what the culture is like at your clinic to potential employees. 

 

 

Chris

 

Chris' Website Wisdom:   Did you know that 70% of traffic to websites nowadays is on a mobile device? Aside from impressing your geeky friends with that little fun fact, it’s worthwhile to understand what this means for your practice’s website. Is it mobile-friendly? Was it designed for a desktop? What’s the difference?  Mobile-friendly websites not only rank higher in the all-important Google algorithm, they’re also easier for your clients to use on their mobile devices. Mobile-friendly websites will not only be designed differently for their smaller screens, they’ll also be designed to accommodate mobile users who are usually looking for just a quick piece of information, as opposed to desktop users who spend more time digging deeper. Want to hear more worthwhile website tidbits? Check out my article about the Four Things You Should Be Checking Every Month on VHA’s website.

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Click Here3Oh, sweet summertime! Swimming, barbeques, family outings, outdoor adventures - what could be better? This edition of our blog is focused on safety to help you help your clients enjoy the summertime while keeping the dangers that this season brings in mind!

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.

get social

These suggestions are pawsitively certain to generate some buzz on your socials!

Preventative Reminder:

Utilize an everyday summertime activity like barbeques or picnics to remind your clients that their pet does not want to wind up on the menu for pesky parasites!

Post Suggestion: Happy July! It's time for those monthly preventatives to keep your pet off the menu for fleas, ticks, and mosquitos!

 

Firework Safety:

Oh, firework season. Just thinking about the 4th of July celebrations can make us in vet med as anxious as the pets we treat. This short video helps to share the tips and tricks of the trade to help chill out anxious pets! We recommend sharing this ASAP to help pet owners decide how they will handle the dreaded firework fright!

Post Suggestion: Firework weekend is upon us! Take a little time to watch this video full of tips for helping to keep your pet calm. If your pet needs medication refills in time for the festivities, please be sure to call us early so we can refill them in time.

 

Hot Car Dangers:

Like broken records, we continue to echo this message until we stop hearing stories about pets left in hot cars! While your clients are most likely aware of these dangers, their friends and family may not be yet. Encourage your followers to help you spread this message far and wide!

Post Suggestion: Hot cars and pets DO NOT mix! Please help us get the word out that leaving your pet in a hot car is a recipe for disaster!

 

General Summer Safety:

Summer is ripe with opportunities for pets to get hurt! This brightly colored general summer safety series will help grab the attention that safety deserves! Feel free to share these as an album or sprinkle them in individually throughout the month!

Post Suggestion: Summer is for having lots of fun with our pets, but we also need to remember to keep them safe!  

 

All American Pet Photo Day (July 11)

Happy All American Pet Photo Day! It's the perfect time to invite your followers to share those adorable photos of their pets decked out in red, white, and blue. Make it even more fun by holding a contest. Your prizes could be treats, toys, services, or bragging rights and a feature spot on your social media pages (like your profile photo or Facebook banner!). You can pick a winner through staff voting, client voting (through likes), or a random picker like Wheel of Names! Take your contest a step further and schedule a Facebook Live event for the announcements!

Post Suggestion: Happy All-American Pet Photo Day! Let's celebrate our patriotic pets with a contest! Submit your photo in the comments below! 

 

Other Observances to Remember:   

  • National Lost Pet Prevention Month  
  • Pet Hydration Awareness Month  
  • ID your Pet Day (July 1) 
  • Independence Day (July 4)  
  • World Zoonoses Day (July 6)
  • National Pet Fire Safety Day (July 15)
  • National Dog Photography Day (July 26)
  • Mutt Day (July 31)


blog 

 

Need some blog-spiration? Here are some ideas to kickstart your creative writing streak! 

Hydrate, Hydrate, Hydrate! July is Pet Hydration Awareness Month and the perfect time to educate your clients on the signs of dehydration, the dangers of dehydration, and tips and tricks for keeping their pets properly hydrated this summer!

Keeping with the theme of safety, Pet Fire Safety Day is on July 15 and a great time to go over how pet parents can help prevent pet-related fires and the steps they can take to help ensure their pet's safety in the event of a fire emergency. Sweeten the pot even more and give away pet rescue emergency stickers!   


Additional Tips:

 

LauraLaura's Social Snippet: 

Your Clinic is original and one of a kind, so your social media posts should be too! Did you know that Facebook and Instagram deprioritize content that is old or recycled? This means that if you only post pre-made products, they might not be showing up in your clients' (and potential clients) timelines. Creating original content can be as simple as posting a patient photo or as complex as creating your own customized infographics. VHA offers social media assistance in whatever capacity you are looking for, be it a handful of posts or full social media management. Check out my calendar to set up a free 1 on 1 to discuss how VHA can help you!  

 

StephanieStephanie's Marketing Minute:    

We know veterinary clinics are swamped and looking for ways to save time, not necessarily attract new clients. My biggest piece of advice to help you streamline and save time is to lean on technology. While the idea of implementing new tech may seem overwhelming, it will be worth the investment of time if (and when) it makes your life easier than before you had it. Wondering where to start? If you don't utilize on-hold messaging to update your clients with all the important details you find yourself repeating, check out our partner PawsTime. Want a way to communicate with clients directly and streamline the appointment process? Our newest PetDesk is a must. If business responsibilities like recruiting and bookkeeping are too much, sign up for a free 30-minute consultation with VHA Business Services to see how we can help lighten the load there. VHA is here to support YOU and make your life easier! VHA Members, Ask your Veterinary Practice Consultant how you can save time and money with our Partners!

 

ChrisChris' Website Wisdom:  

Do you enjoy digital marketing for your practice -- or do you dread it? Do you get frustrated because you're not sure what's working and what isn't?  

Part of the reason Google is a multi-billion (trillion?) dollar company is because they can tell businesses what's worth it and what isn't. Google Analytics is a tool that can tell you who is visiting your practice's website, where they are coming from, what pages they are reading, and more. The information is anonymized for privacy but can be immensely helpful for deciding where to invest your time, money, and energy online.

We can help you not only with Google Analytics but also with any other platforms your clinic may use: Facebook, Instagram, TikTok, etc. We recently began offering a new service to show you how your entire online footprint is performing. VHA provides free 30 minute consultations to our members who are looking to better understand their digital traffic and how online users become the pet parents you see walking through your doors. Set up your own appointment today! Also, if you have questions about your own website, we can help with that, too!

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Wednesday, 21 April 2021 16:55

Help Your Clinic Bloom With Social Media This May

We hope those April showers are bringing you May flowers! Between the yearly onslaught of fleas, ticks, and mosquitoes and continuing curbside or reopeningClick Here3 your lobbies and exam rooms to clients, we know your plate is packed! Here are some social media ideas you can use for the month of May to keep things just a little bit easier for you.
 

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.

get social

These suggestions are pawsitively certain to generate some buzz on your socials!

Preventative Reminder

This old adage will always ring true! The cost of preventative medicines can sometimes be daunting to customersbut the cost of treatment (both financially and physically) is way more consuming. 

Post Suggestion: Happy May! Fleas, ticks, and mosquitoes are in peak season make sure your pet is protected with monthly preventatives! #VeterinaryPreventatives #FleaTickAndMosquito

Pet Cancer Awareness Month

The word cancer evokes a lot of feelings— but the one that we as veterinary professionals want to hold on to is HOPE. If you have treated a pet with cancer recently, reach out to their family to inquire about sharing their story— like how they were diagnosed, the method of treatment, and most importantlyhow the pet is thriving now with their new lease on life. Need some additional ideas? Make a video of your veterinarian explaining treatment options offered at the clinic, or specialists you work with. 

PRO TIP: Conduct a Facebook Live with a cancer specialist that your clinic works with or discussing common types of cancer in pets and how they are treated. 

Post Suggestion: The signs and symptoms of cancer can be missed easily without routine vet care. Part of our wellness exam is documenting and tracking any changes to your pet’s overall wellness, making early detection possible. #PetCancerAwareness #PetCancerTreatment

Mother’s Day (May 9): 

Post Suggestion: Motherhood comes in a lot of different forms, and a mother’s heart is blind to colors, shapes, sizes, and even species. Happy Mother’s Day to Moms of all types today! #HappyMothersDay #PetMom

National Rescue Dog Day (May 20):

To be perfectly honest, I cried crocodile tears typing this sweet poem by M.J. Berry into this graphic! Anyone who knows the love of a rescue will truly be touched as well by this sweet work of art. Celebrate National Rescue Dog Day with this amazing tribute to the angels that are rescues. 

Post Suggestion: Today we celebrate the underdogs, the dogs who needed a little extra love, and the ones that understand the value of the bond you share with them. Happy National Rescue Dog Day <3 #RescueDog #NationalRescueDogDay

Memorial Day (May 30): 

Don’t forget to remind clients if you will be closed or have adjusted hours for the Memorial Day holiday! Providing the name and phone number for your local emergency clinic is also helpful should an emergency arise. 

Post Suggestion: Happy Memorial Day! We hope you have a safe and healthy holiday. #HappyMemorialDay #Thankful

Other Observances to Remember:
  • Chip Your Pet Month
  • Pet Cancer Awareness Month
  • Specially-abled Pets Day (May 3)
  • National Pet Week (May 2-8)
  • Dog Anxiety Awareness Week (May 2-8)
  • National Animal Disaster Preparedness Day (May 8)
  • Chihuahua Appreciation Day (May 14)

blog

Need some blog-spiration? Here are some ideas to kickstart your creative writing streak!

May is home to Dog Anxiety Awareness Week (May 2-8)! With vaccinations becoming more widespread, chances are more people will be returning to work and more and more separation anxiety cases will be knocking on your door. Grab the bull by the horns now and break down dog anxiety! From what causes dogs to become anxious to how pet owners can help, there are plenty of facets of this common problem that you can address.

You truly can never be too prepared! National Animal Disaster Preparedness Day (May 8) is the perfect time to run down what every pet owner needs to have in their go bag in case of an emergency or disaster and how to be as prepared as possible should something happen. 


Additional Tips

Laura's Social Snippet

Have you noticed anything #Different about our suggestions this month?! That’s right, all the hashtags! Recent changes to the Facebook and Instagram algorithm have made the importance of hashtags skyrocket. Utilizing hashtags is an easy way to help people find your content and help it get exposed to more eyes. Here are some things to keep in mind when using hashtags:social snippet
  • Check out best-hastags.com for suggested hashtags to use regarding the subject of the post you are making.
  • Less is actually better with hashtags. Pick 1-3 relevant and popular tags to use in your post.
  • Location hashtags are helpful to help people in your area find you.
  • Super popular hashtags like #MotivationMonday are a great way to draw in new visitors.
  • Don’t fuss with trying to put your hashtags in the body of your text, just drop them at the end, it's cleaner and helps followers understand your message better.
  • It’s okay if your hashtags are bringing likes and comments from people outside of your service area- it will help your posts get shown to people who could be potential clients and help followers see more of your posts! 

If you have any questions about hashtags, feel free to #ReachOut! 

marketing minute

Stephanie’s Marketing Minute

If your clinic is busy and you're short on time for marketing, don't recreate the wheel. Focus on 'evergreen content' that you can repurpose into different mediums. Not sure what that means or how to build a content strategy around it? Join me for a free upcoming webinar on Thursday, May 27 at 12:00 PM CST. During it, we'll discuss the term evergreen content, what counts and doesn't count as evergreen, and how you can build an entire marketing and content strategy around it that will help you reach your business goals while saving you time and energy. Register today by clicking here.

BONUS

Check out MN Animal Health Foundation’s free marketing materials. This month they’re featuring social media/website graphics and flyers supporting clinics with announcing Continuing Curbside Care and Welcoming Back Clients. To download these assets, please click here.

Published in Social Media
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Thursday, 18 March 2021 14:45

Spring into April with These Social Media Ideas!

Happy April! Spring is in the air and depending on where you are located, flea, tick, and mosquito season may already be in full swing! Here in the upper Midwest, the weather may be a bit temperamental, but reports of ticks are starting to be shared. Wherever your location, it’s never too early to remind clients to be prepared. April is host to multiple fun and engaging events to celebrate on socialClick Here3 media, as well as opportunities to share your expert knowledge!

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.


get social

These suggestions are pawstively certain to generate some buzz on your socials!

Preventative Reminder:

Now more than ever, it is important that clients are not forgetting those essential monthly preventatives. This adorable reminder will help get them on the right track for the month. If you have an online pharmacy, don’t forget to provide a link to make shopping easy and convenient!

Post Suggestion: Happy April! Don’t forget to give your pet their monthly preventative today!

Heartworm Awareness Month:

We know the realities of treating heartworms—the process is long, arduous, and expensive. Bringing awareness to how heartworms are contracted and how they can be prevented is a great way to kick off the month of April. If you have an online pharmacy, be sure to link it in the post to give your clients an easy path to ordering preventatives.

Another great feature to help bring awareness this month is through storytelling. If you have a client who has given permission, write a short overview about a case you have treated, schedule a Facebook Live event to tell the story/give more information on heartworms, or put together a photo album to tell a visual story.

Post Suggestion: There are no April fools here because heartworms are no joke! Heartworms are transmitted through infected mosquitoes and once your pet is heartworm positive, the treatment is long, hard on you and your pet, and expensive. The good news is that you can keep your pet protected with monthly preventatives! Mosquitos will be back and buzzing before you know it, so give us a call today if your need your pet’s monthly preventative prescription renewed or refilled!

April 1-7: Pooper Scooper Week

What goes in must come out! Pooper Scooper Week is a great reminder that picking up pet poop is part of responsible pet ownership, and this duo of graphics will help you get the point across. Use them together or space them out during Pooper Scooper Week!

Post Suggestion: Happy Pooper Scooper Week! Picking up your pet’s poop not only keeps green spaces looking fresh, but it is also essential to keeping the community at large healthy!

April 11: National Pet Day

Engage your clients by celebrating all pets today! If you treat exotics, this post is sure to get some cool photos.

Post Suggestion: Happy National Pet Day! It doesn’t matter if your pets are furry or feathery, scaley or slimy, we want to see them!

April 30: National Adopt A Shelter Pet Day

Give your followers a gentle reminder that shelter pets make fantastic companions. If you offer any sort of special discounts or promotions for recently adopted pets, now is a great time to bring that up!

Post Suggestion: Happy Adopt a Shelter Pet Day! Do you have a pet from a shelter or rescue? Tell their story in the comments below. If you are considering adding to your furry family, the shelter is a great place to start looking!

Don’t forget these other great opportunities to post! For a full list of holidays and observances, download our full social media calendar here!

    Prevention of Cruelty to Animals Month

    Prevent Lyme Disease in Dogs Month

    April Fools Day 4/1

    Easter 4/4

    National Dog Bite Prevention Week 4/11-17

    Ramadan 4/12

    World Veterinary Day 4/24


blog

Need some blog-spiration? Here are some ideas to kickstart your creative writing streak!

Lost and Found: It is commonplace for found pets to be brought into our clinics and checked for a microchip, so if you have a story about a lost and found pet that ends with a happy reunited family, see if they will allow you to tell their story! You can touch on the importance of microchipping and give some insight into how it works. Give your readers more incentive to visit the clinic by offering a small discount on microchipping services if they mention your blog!

World Veterinary Day is celebrated yearly on April 24. Celebrate this special day by giving a short excerpt from each professional in your clinic about why they chose veterinary medicine and what they love most about it! This is a great way to help your readers learn more about the people that they trust to administer care to their beloved pets and helps to give your team the recognition they deserve! This would be a great way to get started in video blogging (vlogging) and can be an entryway into making videos for social media!

 

Additional Tips:

social snippetLaura’s Social Snippet: Video is a great way to engage followers! Breaking up your usual posts with videos adds variety to your social media and can help folks digest bigger chunks of information. For free video editing, I recommend Blender available for Windows, Mac, and Linux. You can locate free tutorials for using Blender on YouTube, and before you know it you will be a video editing pro! Feeling daring about trying new things involving videos? Try starting a TikTok for your clinic!

If you are interested in learning more about creating videos or need assistance with editing your videos, let me know: This email address is being protected from spambots. You need JavaScript enabled to view it.!

marketing minuteStephanie’s Marketing Minute: Is spring cleaning on your mind? Make sure you clean your website, too! Check for outdated or broken links, update clinic and team photos, and review your forms to ensure everything is in working order. Your website is oftentimes the first impression people get of your clinic, so make sure it’s a good one! If your website needs a design refresh, please send me an email at This email address is being protected from spambots. You need JavaScript enabled to view it.. I would be happy to put together a custom quote for your clinic and give your digital presence a new look for 2021. Don’t forget, VHA members receive 10% off their website design fees!

Need more? Be sure to follow VHA on social media for additional content and ideas for keeping your clinic’s social media fun, fresh, and engaging! If you are interested in personalized assistance with your social media, blogging, and marketing, get in touch with us here!

Published in Social Media
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pawstime winter covidIf you are like most veterinary practices, not only are things a bit crazy right now, but with the colder weather coming, you also have concerns about how to communicate your COVID-19 protocols. Like most practices, you are likely experiencing higher than usual call volume, which means increased hold time, regardless of how diligently your customer service representative’s work.

With all the ways to share information, utilizing telephone hold time is often overlooked. Telephone messages on hold are the hidden gem of marketing. Not only do messages keep clients engaged and educated when they are on hold, but they can be used to communicate what your protocols are so that clients know exactly what to do when they arrive at the clinic, reducing stress for both your clients and your staff.

See What Message On-Hold Can Do for Your Staff and Your Clients

  • Communicates your COVID-19 appointment protocols so clients know what to expect
  • Sends clients to your website, online pharmacy, mobile apps, and other forms of communication that you offer to reduce the burden on your front desk
  • Gives the front desk peace-of-mind knowing that there is quality information for clients to listen to while they spend time on hold
  • Reduces pet owners' stress from waiting on hold to silence, music, or confusing outdated messages, making them more pleasant and agreeable when you return to the line
  • Makes hold time educational and informative for callers leading to increased service usage
  • Keeps clients engaged and entertained so that their perception of their wait time shortened (when clients face silence on hold, the perception of their wait time is three times longer than it actually is!)
  • Educates pet owners on wellness topics and health conditions that they may not have understood or known about before, ultimately increasing treatment acceptance
  • Clients feel that same level of attention to detail they experience when they bring their pet to your practice as they do when they are placed on hold

pawstime winter covid 2Telephone Hold Time in a Veterinary Hospital

Pre-COVID-19, the average animal hospital placed callers on hold for more than 25 hours each month. For most practices, that amount of time has doubled or even tripled in recent months! With things evolving rapidly, now more than ever, it's important that you take advantage of all the opportunities to communicate changes to your protocols just as quickly. You work hard to build and retain relationships with your clients. Not maintaining your clients' experience while on hold leaves a hole in your client communication.

Consider These Callers Reactions to Telephone Hold Time

  • Silence is the #2 complaint about phone systems, second only to busy signals
  • Nearly 60% of callers placed on-hold to silence for one minute will hang-up
  • 30% of first-time callers who hang up to on-hold silence will not call back
  • An AT&T survey showed that callers left on-hold to silence perceived their wait to be three times longer than it actually was
  • 88% of callers prefer on-hold messages over both music and silence
  • Studies show callers stay on-hold up to 3 times longer with on-hold messages.

PawsTime Messages On-Hold: Easy, Affordable, and Effective

It's obvious that the telephone plays a huge part in your client interaction. What may not have been so obvious is the opportunity your telephone hold time gives you. What if you could maximize that hold time with virtually no staff effort? That's where PawsTime comes in. PawsTime messages on-hold are designed exclusively for veterinary hospitals.

  • Messages are managed by PawsTime each month, requiring virtually no staff effort to stay current
  • Core messages change monthly, keeping content interesting and fresh
  • Monthly message on-hold PawdCast automatically updated on the first of each month via the internet
  • Custom seasonal library created specifically for your practice
  • Event promotions (open house, pictures with Santa, dental specials) included in the monthly fee
  • Monthly companion email with downloadable infographics each month
  • Social media posts to utilize on Facebook and other social media sites

Changes to your messages are quick, easy, and unlimited. Simply email us or give us a call and we'll take it from there to ensure your critical information stays up to date.

Your telephone hold time should be working for you, not against you. Spending time trying to eliminate hold time doesn't make sense. PawsTime messages on-hold are the most cost-effective and well-received way to maximize your telephone hold time.

You can learn more about PawsTime at www.pawstime.com or by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. VHA Members, when you call, don't forget to mention that you are a member of VHA to receive special member-only pricing!

Additional Info

  • Lead In COVID-19 has taught us many things, including how important clear communication is. PawsTime offers solutions and suggestions to ensure your veterinary clinic's communication strategies are effective.
Published in Contributed
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Saturday, 10 October 2020 01:57

Winter Curbside Strategies for Veterinary Clinics

Winter Curbside Care Veterinary VHA BlogAs COVID continues to spread, many veterinary clinics are planning to continue curbside services into winter. However, with how harsh our winters are here, you may be wondering the best ways to continue curbside care while keeping your patients, clients, and staff safe, or if it’s best to start allowing clients back into the clinic.

Here are some strategies you may want to consider as we enter the colder months:

Continuing Curbside Care

  • Turn all forms digital so that clients can remain in their vehicle while completing the forms. These forms can be emailed to your clients or housed on your website.
  • Consider telemedicine services such as PetPro Connect or Virtuwoof. This will allow you to maintain personal interactions with your clients while they are safe at home with their pets or waiting in their vehicles at the clinic.
  • Accept payments over the phone or online. This reduces the time your staff is spending outdoors and decreases the chances of accidental slips and falls. 
  • Provide winter gear for staff who are going to and from cars for patients, including waterproof parkas, hats, gloves, mittens, reflective vests, etc. You can even have these branded for your clinic!
  • If you’d rather, you can also ask clients to bring patients to the front door while wearing a mask.
  • Have five-gallon pails with reflector poles and signs and filled with sand to indicate parking spots so that when snow flies, your signs are not covered.
  • Shovel sidewalks frequently and use pet-safe salt to ensure safe walking paths.
  • Encourage more drop-off appointments so that clients aren’t waiting in their cars for long periods of time, possibly clogging up your parking areas.
  • Create an outdoor waiting area with a pop-up canopy or carport, heaters, and festive lights to help with the mood. You could even offer hot chocolate or coffee while they wait!
  • Have a little fun with the season by hosting a snowman building contest while clients wait. Great for if clients had to bring children with!

Allowing Clients Inside

  • If you are going to allow clients inside, set up your lobby chairs so everyone is socially distanced. Require that clients wear a mask and limit the number of clients in the lobby by 50%.
  • You can ask clients to wait in the lobby while you take their pet back to the exam room. If there is a treatment area, you could stage clients in the exam rooms but complete the exam in the treatment area.
  • If you have a vestibule or side door, complete food and medicine pick-ups there. Better yet, utilize your online pharmacy to its fullest extent by promoting home delivery. If you don’t have an online pharmacy, consider Vetsource!
  • Have clients come in one door and go out another, if possible. This allows you to manage the number of people in your clinic and the flow of traffic.
  • Stagger appointments inside to avoid cross-traffic and waiting.
  • Install plexiglass shields on the reception desk.
  • Utilize wireless credit card terminals so that clients can pay at their vehicle or staged in the exam room before leaving, limiting the number of people in the lobby.

Check out Curbside in the Cold, an article recently published by AAHA for additional ideas, too!

As you continue to modify your curbside services as we move towards the winter months, be sure to update your clients every step of the way. Update your website with a pop-up alerting visitors to new curbside procedures, share the updates on social media, email your clients with the updates, and if you utilize an on-hold messaging service like PawsTime, announce the procedures there, too.

Are there other things you think we should suggest? Send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. and we will include your tip in the blog with a shout-out to your clinic. We are all in this together, so if there is anything that VHA can do to further support your clinic, don’t hesitate to let us know. Stay safe and healthy!

Additional Info

  • Lead In The winter months are here, and are going to add a unique set of challenges to offering curbside care. We have suggestions to make things easier and run smoother!
Published in COVID-19
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Click Here3Welcome, December! There is so much to celebrate and get excited about in December! 2020 is almost over, and hope feels like it is lurking right around the corner. Although COVID doesn’t seem to be going anywhere anytime soon, we can be thankful for the end of the year that ushered it in. Here are some things you can celebrate with your social media family this month!

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.


December: Cat Lovers Month

December is Cat Lovers Month! Remind your faithful cat lovers that this month is for them by sprinkling in some funny cat memes, celebrating #Caturday by featuring feline clients on Saturday, and asking clients for photos of their beloved feline friends.

Post Example: Happy Cat Lovers Month! A special shout out to our feline-loving family. Tell us what makes your cat special in the comments below!


December: Holiday Safety

Candles, a strange tree inside (also known as ‘indoor plumbing’ for our canine friends!), wires with very interesting lights attached to them, tempting foods—the holidays are full of chances for accidents to happen. Share this holiday safety information to help remind your followers to be vigilant for hidden holiday horrors!

Suggested Post: Check out this infographic full of safety reminders!


December: Holiday Posts

Think about your clientele and be sure to cover all the December holiday bases. Hanukkah begins on December 11th, Christmas is on the 25th, and Kwanzaa on the 26th!


December 9: International Day of Veterinary Medicine

Some fun ideas for this special holiday could include a short quote from the Veterinarian(s) on why they decided on pursuing veterinary medicine or a simple post saying thank you to the veterinarians and technicians at your practice—your clients will want to thank them too!

Post Example: Ask any Veterinarian or Vet Tech why they chose veterinary medicine, and most likely, the short answer is because they have a passion for helping animals in need. Today is the International Day of Veterinary Medicine and a great time to send some appreciation to those Doctors and Techs that take care of our non-human family members. Thank you, Vets and Techs!


December 21: First Day of Winter (Holiday Hour Reminders)

Wish your followers a Happy Winter, and don’t forget to include your holiday hours—and be sure to include New Year too!

Post Example: Happy Winter Solstice and welcome Winter! With the holidays fast approaching, here are our updated holiday hours!


December 31/January 1: New Year's Eve/New Year's

So long, 2020! This year was hard—and it taught us a lot! Give a heartfelt farewell to 2020 and let your clients know that if we work together, 2021 has the potential to be great!

Post Example: Happy New Year—and farewell 2020! Thank you for sticking with us through clinic closures, curbside services, and at that time, we were only allowed to provide emergency care (remember that?!). 2020 has been tough on everyone, and we suspect this new way of life will continue a little longer. What we can look forward to is hope for the future. We are thankful for all of you, our amazing clients, for your understanding and support. We hope this year is brighter than the last!

Additional Info

  • Lead In Celebrate December holidays and observances with these helpful graphics and social media content suggestions from VHA.
Published in Social Media
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