Doesn’t a summer social event or an evening sound like fun? What if you turned that into a community event in which residents could meet your staff, tour your facility, and learn about the best ways to care for their pets? Now is a great time to plan an event for your clinic as the summertime weather offers great opportunities for veterinary practices to kick off a fun event to market their practice.
To start, print out handy information for pet parents to bring home with them on animal-related invoice paper. You could also make appointments during this event and fill out appointment reminder cards that display a fun summer flair. Positive Impressions, a supportive VHA partner, helps practices create successful marketing campaigns – from promoting summertime pest awareness message to developing an eye-catching design that brings attention to your promotion, specific message or event you want to share. They also offer custom products, too!
Looking for other ways to brand your clinic? Consider sending client’s home with educational materials, samples, and goodies in a brightly colored tote bag. They are also perfect to pass out at parades and other social events. Include a magnet with your practice information, promotions, or practice announcements, such as special events or new doctors or services offered, and this could be the perfect way to gain exposure in your community! Magnets have one of the lowest advertising costs per impression when it comes to marketing, and if you combine a clinic magnet with a handful of candy for the children or a fun-sized cat toy or dog treat and you’ve got a winning combination!
Lastly, spring and summer are a wonderful time to plant beautiful flowers. Positive Impressions also carries blooming memorials that grow into a living tribute when planted. They come in a variety of styles and can easily be slid into a sympathy card you send to the client. Friends and family can cherish the life of a pet and will be reminded of the life they celebrated every time they look to their garden.
Contact Positive Impressions to get your special event, marketing campaign, or practice the exposure you want! Learn more at www.pisupplyonline.com.
We’ve discussed how memorial products, cards, and paper can be used to promote and market your practice. Here are several other opportunities to carry through your messaging!
With so many products available today that can be personalized, each of these products can be used in a variety of ways to create a positive impression while promoting your business. The following are a few of the most popular ways to use a variety of products to make the biggest impact for your company, make long-lasting relationships with your clients and drive business while promoting your “brand”.
Promotional products have come a long way. These days you can easily promote your veterinary practice with items that go far beyond pens and useless plastic toys. Everything from customized holiday cards to branded stickers and postcards are now available for you to create brand awareness and boost sales. While large corporations have been utilizing promotional products for years, small brands can get in on the action and truly benefit from merchandising too. Your business can use branded merchandise to achieve specific objectives like grooming/boarding services, new staff introductions, new services, and so much more.