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It has officially been an entire year since our world flipped upside down and COVID-19 was deemed a pandemic. Through it all, we have found ways to not just survive, but thrive. Hats off to you, veterinary industry! Let’s celebrate our achievements with some awesome posts that you can share on your clinic’s social media!

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.

get social

These suggestions are pawstively certain to generate some buzz on your socials!

Poison Prevention Awareness Month:

Poisons- they lurk around every corner and can be hiding in plain sight. Bring attention to this subject with this infographic about the most common poisons as reported by the Animal Poison Prevention Hotline.

Post Suggestion: It’s Poison Prevention Awareness Month and a great time to brush up on how to keep your pet safe from common poisons!


March 3: International Ear Care Day

Ears are an often forgotten part of pet anatomy that needs care! Last month, we brought attention to mouth health with Pet Dental Health Month, and today we bring attention to ears! For bonus material, consider filming a quick video about how to properly clean a pet’s ears at home!

Post Suggestion: It’s International Ear Care Day! Clean ears make for happy pets, so be sure you aren’t neglecting those adorable treat bag detectors 😊


March 9: Unique Names Day

What is the most unique pet name you have ever encountered? Ask clients to share a photo of their uniquely named pet and give a little back story on how they arrived at this name!

Post Suggestion: Happy Unique Names Day! Does your pet have a unique name? Share a photo of them, their name, and how you decided on the name down below!


March 14: Daylight Savings Time

Time to Spring Forward and remind pet owners to adjust their clocks. Take it one step further with reminding them that with the springtime and warmer weather right around the corner, creepy crawlies like fleas, ticks, and mosquitos will soon be out. Encourage them to purchase their preventatives by picking them up from your clinic or visiting your online pharmacy.

Post Suggestion: Don’t forget to set your clocks ahead one hour!


March 17: St. Patrick’s Day

Share with your followers a little luck of the Irish wish with a fun post to celebrate the holiday.

Post Suggestion: Happy St. Patrick’s Day! Show off your wee lucky charms down below (bonus points if they are wearing green!)


March 20: First Day of Spring

FINALLY. Share this interactive post to help get your followers chatting about springtime plans!

Post Suggestion: Happy SPRING! What are your plans with your pet for when the weather warms up?


March 23: National Puppy Day and Cuddly Kitten Day

Ask your followers to show off photos of their puppies and kittens or a photo of their adult pet when they were little!

Post Suggestion: Happy Puppy Day and Cuddly Kitten Day! Let’s flood this post with photos of our pets when they were little!


blog

 Need some blog-spiration? Here are some ideas to kickstart your creative writing streak!

Spring Safety: A change in the seasons means that there are new safety alerts your clients need to be aware of. Some spring safety tips you can elaborate on are spring garden dangers, spring cleaning products, car safety, and bites, stings, and allergies.

Poison! March is Poison Safety Month, and it is important to touch on topics like common poisons in the home, signs, and symptoms of poisoning, the poison safety hotline number, and what to do in case of a poison emergency.

Hiking, Biking, and Camping: Outdoor Safety for Pets! Spring means more outdoor time! If your clientele tends to be the outdoorsy type, craft a blog about safety measures they can take if they are bringing their pet along for their outdoor adventures! Include a reminder to keep pets without a strong recall leashed even on the most deserted hiking paths, avoid contact with wild animals, and microchip just in case. Make it even more personal by including a list of pet-friendly local destinations for outdoor activities!

Preparing for Flea, Mosquito, and Tick Season: While we are aware that flea, tick, and heartworm prevention are measures that should be taken all year round, a lot of people choose to stop monthly preventatives during the cold months. Gearing up for warmer weather and the onslaught of the creepy crawlies is a good reminder that preventatives are important and now is the time to get on track with preventatives before an infestation can occur.

Ear Care: Problems and Solutions! Talk about the common ear issues your clinic sees and how to prevent or treat them in honor of International Ear Care Day on the 3rd. Ear cleaning is an important part of pet care, so provide your followers some bonus material by filming a short video on how to clean dog and cat ears!


Additional Tips:

social snippetLaura’s Social Snippet: Animated posts and advertisements are eye-catching, entertaining, and make a spectacular visual impression! Using .gif or .mp4 files for posts and ads on your social media will capture the attention you are looking for and throw some variety into your social media lineup. If you are interested in learning more about creating and uploading animated posts, or if you would like custom animated posts made specifically for your clinic, shoot me an email: This email address is being protected from spambots. You need JavaScript enabled to view it.!

 

marketing minuteStephanie’s Marketing Minute: Just like you can't be all things to all people, you also can't (and don't have to) be all things to your business. Your proverbial plate is filled with things you're passionate about - your patients, clients, team, family, and friends. If you don't have a passion for social media, Google Ads, bookkeeping, or payroll, then I encourage you to leave it to VHA Business Services Specialists who do have a passion and can make you and your clinic shine. If you'd like to set up a complimentary consultation to learn about all that we do, please email This email address is being protected from spambots. You need JavaScript enabled to view it. today!


Need more? Be sure to follow VHA on social media for additional content and ideas for keeping your clinic’s social media fun, fresh, and engaging! If you are interested in personalized assistance with your social media, blogging, and marketing, get in touch with us here!

Published in Social Media
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Click Here3Welcome, February! There are a lot of reasons to embrace the month of love, including plenty of reasons for pet lovers to celebrate. From promoting clean and healthy teeth to celebrating that big day of love on the 14th, here are some great ideas to include in your social media line up that will help you engage your followers!

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.

get social

These suggestions are pawstively certain to generate some buzz on your socials!

Pet Dental Health Month

February is Pet Dental Health Month! Be sure to promote any specials you are running this month for dental exams and cleanings. Consider setting up a paid advertisement with Facebook Ads, and see how many dental appointments you can book this month. If your clinic is swamped, consider extending your special offer to include anyone who makes an appointment for a dental exam over the next 2 or 3 months. If you have an online pharmacy or sell dental-related products in-house, be sure to share what products you carry and why you recommend them. You can share photos of before and after’s, post fast dental facts, or host a pet smile contest for a special dental discount or dental goodie bag. Be sure to follow VHA social media pages for additional dental-related content throughout the month of February!

Post Example: It’s Pet Dental Health Month! Here at CLINIC NAME, we are VERY passionate about your pet’s chompers! Give us a call today to schedule your pet’s dental cleaning!


Golden Retriever Day: February 3

Loveable, sweet, goofy, goldens! One of America's most popular dog breeds, today is a day just for Golden Retrievers and their mixes!

Post Example: Happy Golden Retriever Day! Show off those gorgeous goldies and goldie mixes!


Valentine’s Day: February 14

Wish your followers a Happy Valentine’s Day!

Post Example: Wishing you a Happy Valentine’s Day! Do you have any special plans with your pet to show them the love today?


Love Your Pet Day: February 20

It’s like second Valentine’s Day for pet owners!

Post Example: Happy Love Your Pet Day! What do you LOVE most about your special companion?


Spay Day: February 23

A great day to raise awareness of the importance of spaying and neutering non-breeding companion pets!

Post Example: Today is Spay Day! Spaying and neutering non-breeding pets not only prevents unwanted litters but can be beneficial to your pet’s health as well! If you are interested in having your pet spayed or neutered, give us a call today to discuss a plan of action that will work best for your individual pet!

blog

 Need some blog-spiration? Here are some ideas to kickstart your creative writing streak!

Dental Health

Why do pets need dental care? What happens during a dental appointment? How do folks keep their pet’s teeth in tip-top shape between dental appointments? Do you recommend any products that assist with dental health? Answer these burning questions your clients probably have!


Spay and Neuter Awareness

There is A LOT of information out there about spaying and neutering, and some of it is quite conflicting. Let your clients know what your clinic's stance is and help them navigate the waters on the best course of action for their non-breeding pet.


Pet Theft Awareness

Pet Theft Awareness Day is on February 14th. You will probably prefer to post something on social media that day having to do with puppy kisses and kitten cuddles, so dedicate your blog to discussing the topic of Pet Theft. You can look up statistics, discuss microchipping, and help your clients understand the steps they can take to avoid a tragedy.


Showing the Love Without Piling on the Pounds

It’s not a new scenario; a porky pooch or fatty feline comes into the clinic and after some detective work, you come to learn that the well-meaning owner just simply can’t find another way to show love besides filling up the bowl and doling out the treats. Take an opportunity to share fun and exciting ways for owners to show love through other means than through the tummy.


Tug!

Tug of War, a favorite game among most dogs! Why do dogs love to tug so much? What toys do you recommend for tug enthusiasts? 


Additional Tips:

marketing minute

Stephanie’s Marketing Minute: It's the beginning of the year and a good time to review the content that's on your website. Are your hours correct? Are your COVID-19 protocols up-to-date? The right team members on (or off) your site? Go through page by page to ensure the content is correct so that clients both old and new have the right information when they search for you!

social snippetLaura’s Social Snippet: Blogs are a great way to elaborate further on topics that you have touched on throughout the month. Blogs encourage your followers to learn more about certain topics without having to scour for information on other sites. If you are ready to start a blog, be sure to join me on February 2nd on VHA’s Facebook Live while I discuss the ins and outs of blog writing!

Need more? Be sure to follow VHA on social media for additional content and ideas for keeping your clinic’s social media fun, fresh, and engaging! If you are interested in personalized assistance with your social media, blogging, and marketing, get in touch with us here!

Published in Marketing
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Click Here3Welcome, December! There is so much to celebrate and get excited about in December! 2020 is almost over, and hope feels like it is lurking right around the corner. Although COVID doesn’t seem to be going anywhere anytime soon, we can be thankful for the end of the year that ushered it in. Here are some things you can celebrate with your social media family this month!

Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.


December: Cat Lovers Month

December is Cat Lovers Month! Remind your faithful cat lovers that this month is for them by sprinkling in some funny cat memes, celebrating #Caturday by featuring feline clients on Saturday, and asking clients for photos of their beloved feline friends.

Post Example: Happy Cat Lovers Month! A special shout out to our feline-loving family. Tell us what makes your cat special in the comments below!


December: Holiday Safety

Candles, a strange tree inside (also known as ‘indoor plumbing’ for our canine friends!), wires with very interesting lights attached to them, tempting foods—the holidays are full of chances for accidents to happen. Share this holiday safety information to help remind your followers to be vigilant for hidden holiday horrors!

Suggested Post: Check out this infographic full of safety reminders!


December: Holiday Posts

Think about your clientele and be sure to cover all the December holiday bases. Hanukkah begins on December 11th, Christmas is on the 25th, and Kwanzaa on the 26th!


December 9: International Day of Veterinary Medicine

Some fun ideas for this special holiday could include a short quote from the Veterinarian(s) on why they decided on pursuing veterinary medicine or a simple post saying thank you to the veterinarians and technicians at your practice—your clients will want to thank them too!

Post Example: Ask any Veterinarian or Vet Tech why they chose veterinary medicine, and most likely, the short answer is because they have a passion for helping animals in need. Today is the International Day of Veterinary Medicine and a great time to send some appreciation to those Doctors and Techs that take care of our non-human family members. Thank you, Vets and Techs!


December 21: First Day of Winter (Holiday Hour Reminders)

Wish your followers a Happy Winter, and don’t forget to include your holiday hours—and be sure to include New Year too!

Post Example: Happy Winter Solstice and welcome Winter! With the holidays fast approaching, here are our updated holiday hours!


December 31/January 1: New Year's Eve/New Year's

So long, 2020! This year was hard—and it taught us a lot! Give a heartfelt farewell to 2020 and let your clients know that if we work together, 2021 has the potential to be great!

Post Example: Happy New Year—and farewell 2020! Thank you for sticking with us through clinic closures, curbside services, and at that time, we were only allowed to provide emergency care (remember that?!). 2020 has been tough on everyone, and we suspect this new way of life will continue a little longer. What we can look forward to is hope for the future. We are thankful for all of you, our amazing clients, for your understanding and support. We hope this year is brighter than the last!

Additional Info

  • Lead In Celebrate December holidays and observances with these helpful graphics and social media content suggestions from VHA.
Published in Social Media
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