At last, June! Beautiful and warm weather in the Midwest means outdoor opportunities galore. As many people continue to cautiously distance themselves from large and crowded gatherings, folks are taking to spacious outdoor activities like camping, hiking, biking, and kayaking. Many people find that an outdoor adventure is just not complete without the company of their best pal, so many dogs (and some cats!) are along for the adventure!
Are you spending a lot more time on social media because of social distancing? We know we are, and chances are your clients and potential clients are as well. Luckily, the month of May is packed full of opportunities to engage with your followers while remaining safely apart!
The world is much different today than it was a month ago, and we will continue to experience tumultuous change as we move through the COVID-19 pandemic. While we adjust to the changes, there is still much to celebrate and observe throughout April. However, we encourage you to use your best judgment and adjust as needed as news breaks and information becomes available.
Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. To save the image first click it, then right-click on the enlarged image and select “Save As.” These images are sized perfectly for Facebook, Instagram, Twitter, LinkedIn, and more.
Happy March! Spring is right around the corner, and there are a variety of holidays and observations that your veterinary clinic can celebrate. March is Poison Prevention Month, and Pet Poison Helpline has several complimentary resources veterinary clinics can share to help educate pet owners and keep pets safe.
Happy February! Today marks the start of National Pet Dental Health Month, a great opportunity to feature the services you provide to keep your patient’s pearly whites healthy. Consider putting together images of patient’s teeth before and after a dental cleaning and sharing them on social media. You could also craft a blog post explaining the importance of dental health for pets and detail what an appointment looks like at your clinic. Go live on Facebook with a DVM explaining the dental appointment process – either before an appointment or during an appointment (with pet owner permission, of course). If you are running a promotion during the month, highlight that across social media, on your website, in your “on hold” music, or even putting a little bit of money in advertising it on Google Ads and Facebook Ads.
As the end of the year (and decade) draws to a close, it's time to plan out the next years fresh, fun, and exciting marketing campaigns. Veterinary team members wear many different hats, so researching the upcoming fun holiday and observances to plan your campaigns around can be challenging. Veterinary Hospitals Association has put together its 2020 Social Media Marketing Calendar for Veterinary Clinics. It's an all-in-one calendar with holidays and observances applicable for veterinary clinics, along with suggested social media activation ideas each month!
It’s December and 2019 is nearing its end. Take this month to celebrate your patients, clients, and team, sharing the successes throughout the year. Thank your clients for trusting their pet’s care to you, and (with owner permission) reveal happy ending stories of patients who overcame illness or injury. But don’t forget to also take a moment to remember the pets who crossed the Rainbow Bridge in 2019. Offer an opportunity for clients to share their photos in the comments of a dedicated post in their memory.
Also, don’t forget to remind pet owners to give their pets their monthly preventatives!
Happy November! The holidays are nearly here, and the end of the year isn’t too far behind. Yet there is still plenty to be shared with your veterinary clinic’s social media fans. Just don’t forget to update your social media pages, Google Business Listing, and website with updated business hours for Thanksgiving!
Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. To save the image, first click it, then right-click on the enlarged image and select “Save As.”
In no time at all, ghosts, goblins, princesses, and superheroes will soon be walking the streets for Halloween. While October is well-known for Halloween, it’s not the only holiday and observation during the month that your veterinary clinic can promote on social media!
The sounds of bus breaks squeaking and children laughing as they get off the school bus mean only one thing – it’s September! With September comes an assortment of holidays and observations you can make mention of on your veterinary clinic’s social media platforms.
Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. To save the image, first click it, then right-click on the enlarged image and select “Save As”.