Welcome, February! There are a lot of reasons to embrace the month of love, including plenty of reasons for pet lovers to celebrate. From promoting clean and healthy teeth to celebrating that big day of love on the 14th, here are some great ideas to include in your social media line up that will help you engage your followers!
Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.
These suggestions are pawstively certain to generate some buzz on your socials!
Pet Dental Health Month
February is Pet Dental Health Month! Be sure to promote any specials you are running this month for dental exams and cleanings. Consider setting up a paid advertisement with Facebook Ads, and see how many dental appointments you can book this month. If your clinic is swamped, consider extending your special offer to include anyone who makes an appointment for a dental exam over the next 2 or 3 months. If you have an online pharmacy or sell dental-related products in-house, be sure to share what products you carry and why you recommend them. You can share photos of before and after’s, post fast dental facts, or host a pet smile contest for a special dental discount or dental goodie bag. Be sure to follow VHA social media pages for additional dental-related content throughout the month of February!
Post Example: It’s Pet Dental Health Month! Here at CLINIC NAME, we are VERY passionate about your pet’s chompers! Give us a call today to schedule your pet’s dental cleaning!
Golden Retriever Day: February 3
Loveable, sweet, goofy, goldens! One of America's most popular dog breeds, today is a day just for Golden Retrievers and their mixes!
Post Example: Happy Golden Retriever Day! Show off those gorgeous goldies and goldie mixes!
Valentine’s Day: February 14
Wish your followers a Happy Valentine’s Day!
Post Example: Wishing you a Happy Valentine’s Day! Do you have any special plans with your pet to show them the love today?
Love Your Pet Day: February 20
It’s like second Valentine’s Day for pet owners!
Post Example: Happy Love Your Pet Day! What do you LOVE most about your special companion?
Spay Day: February 23
A great day to raise awareness of the importance of spaying and neutering non-breeding companion pets!
Post Example: Today is Spay Day! Spaying and neutering non-breeding pets not only prevents unwanted litters but can be beneficial to your pet’s health as well! If you are interested in having your pet spayed or neutered, give us a call today to discuss a plan of action that will work best for your individual pet!
Need some blog-spiration? Here are some ideas to kickstart your creative writing streak!
Why do pets need dental care? What happens during a dental appointment? How do folks keep their pet’s teeth in tip-top shape between dental appointments? Do you recommend any products that assist with dental health? Answer these burning questions your clients probably have!
Spay and Neuter Awareness
There is A LOT of information out there about spaying and neutering, and some of it is quite conflicting. Let your clients know what your clinic's stance is and help them navigate the waters on the best course of action for their non-breeding pet.
Pet Theft Awareness
Pet Theft Awareness Day is on February 14th. You will probably prefer to post something on social media that day having to do with puppy kisses and kitten cuddles, so dedicate your blog to discussing the topic of Pet Theft. You can look up statistics, discuss microchipping, and help your clients understand the steps they can take to avoid a tragedy.
Showing the Love Without Piling on the Pounds
It’s not a new scenario; a porky pooch or fatty feline comes into the clinic and after some detective work, you come to learn that the well-meaning owner just simply can’t find another way to show love besides filling up the bowl and doling out the treats. Take an opportunity to share fun and exciting ways for owners to show love through other means than through the tummy.
Tug of War, a favorite game among most dogs! Why do dogs love to tug so much? What toys do you recommend for tug enthusiasts?
Stephanie’s Marketing Minute: It's the beginning of the year and a good time to review the content that's on your website. Are your hours correct? Are your COVID-19 protocols up-to-date? The right team members on (or off) your site? Go through page by page to ensure the content is correct so that clients both old and new have the right information when they search for you!
Laura’s Social Snippet: Blogs are a great way to elaborate further on topics that you have touched on throughout the month. Blogs encourage your followers to learn more about certain topics without having to scour for information on other sites. If you are ready to start a blog, be sure to join me on February 2nd on VHA’s Facebook Live while I discuss the ins and outs of blog writing!
Need more? Be sure to follow VHA on social media for additional content and ideas for keeping your clinic’s social media fun, fresh, and engaging! If you are interested in personalized assistance with your social media, blogging, and marketing, get in touch with us here!