Welcome to the dog days of summer! With no signs of slowing down, August is packed with great pet-related observances and opportunities to kick start your clinic's social media. Celebrate DOGust right and getbarking on planning your posts!
Below are additional suggested social media posts for veterinary clinics this month. To use the posts on your page, copy and paste the text into your post. Complimentary graphics are included in the zip file to the right.
These suggestions are pawsitively certain to generate some buzz on your socials!
That all-important reminder for clients to give their pets their monthly preventatives!
Post Suggestion: Welcome, August! Don't forget to give your pet their preventatives this month!
Immunization Awareness Month:
The need for immunization awareness is more critical now than ever. With shots (the pokey kind!) on the forefront of almost everyone's mind, it is a great time to remind pet owners that while pets might not need COVID vaccinations, they do require all of their core vaccines. Bring some awareness to pet parents and take this opportunity to give them a gentle reminder about the importance of keeping their pets up to date with immunizations.
Post Suggestion: Vaccines are an essential part of helping your pet live a long and happy life and will give you more opportunities to make unforgettable memories with them. August is Immunization Awareness Month and the perfect time to double-check your pets' shot records to see if they are coming up on any needed vaccinations. Our helpful team would be more than happy to look into your records if you require assistance- give us a call today!
Fresh Breath Day (August 6):
Nothing is better than a little slobbery kiss from a happy pet—except if they are behind in oral care and their breath smells like absolute death. Harness the power of Fresh Breath Day to remind your clients that if their pet's breath is horrible, it could be because they require a dental cleaning!
Post Suggestion: Happy Fresh Breath Day! Did you know that stinky pet breath isn't normal? Dental disease is the number one cause of foul-smelling breath in pets, so if you are avoiding slobbery kisses because of a smelly mouth, it might be time for a dental cleaning!
Black Cat Appreciation Day (August 17):
We'll be blunt - we included this one because of our particular fondness for black cats. There is just something about them that makes our hearts pitter-patter! Your clinic is sure to have a small following of clients that feel the same about all things mysterious - so reach out to them to share photos of their tiny house panthers!
Post Suggestion: Sir Walter Scott once said, "Cats are a mysterious kind of folk," and we find that especially true about black cats!
Rainbow Bridge Remembrance Day (August 28):
Give your clients a platform and outlet to share photos and treasured memories of their beloved pets that have passed. Rainbow Bridge Remembrance Day is the perfect opportunity to engage with your clients so remember to reply to their comments and remind them how much you care.
Post Suggestion: Today is Rainbow Bridge Remembrance Day and the perfect opportunity to reflect on the incredible joy that was brought into our lives by the pets who are waiting for us on the other side of the Rainbow Bridge. If you feel uncomfortable sharing - just know that we are sending lots of love and light your way today.
Other Observances to Remember:
- DOGust (an excellent opportunity to feature your canine clients!)
- International Cat Day (August 8)
- National Spoil Your Dog Day (August 10)
- National Check the Chip Day (August 15)
- Tell A Joke Day (August 16)
- World Mosquito Day (August 20)
- National Take Your Cat to the Vet Day (August 22)
- National Dog Day (August 26)
Need some blog-spiration? Here are some ideas to kickstart your creative writing streak!
Elaborate on Rainbow Bridge Remembrance Day with a blog dedicated to ways pet owners can honor and celebrate the amazing life of the pets they love so much. If your clinic has a special remembrance garden or another memorial area, be sure to feature that as well.
Pet owners love nothing more than spoiling their pets - which is sometimes reflected on the scale. In honor of Spoil Your Dog Day, give your clients some ideas for spoiling their pet without packing on the pounds!
Laura's Social Snippet: Inject more than just vaccines-inject humor into your social media! Our tendency as science-minded individuals is to take an interest in the medicine and share valuable information far and wide. Our clients, however, sometimes not so much. While it is definitely important to educate clients, it is also important to tickle their funny bone as well! Sharing comics, cheesy pet jokes (Tell a Joke Day is on August 16!), and showing off the lighter side of vet med will help you connect better to your audience, and everyone needs a good giggle!
Stephanie's Marketing Minute: Many clinics are continuing to limit the number of pet owners inside for routine exams. That leaves people waiting outside your clinic, not seeing what life is like on the inside. Showcase what a day in the life of your team members looks like by sharing photos and videos on social media and your website. Feature team members, show patients with them, or photos of them in action assisting with surgeries. This helps clients feel more connected to your staff and shows what the culture is like at your clinic to potential employees.
Chris' Website Wisdom: Did you know that 70% of traffic to websites nowadays is on a mobile device? Aside from impressing your geeky friends with that little fun fact, it’s worthwhile to understand what this means for your practice’s website. Is it mobile-friendly? Was it designed for a desktop? What’s the difference? Mobile-friendly websites not only rank higher in the all-important Google algorithm, they’re also easier for your clients to use on their mobile devices. Mobile-friendly websites will not only be designed differently for their smaller screens, they’ll also be designed to accommodate mobile users who are usually looking for just a quick piece of information, as opposed to desktop users who spend more time digging deeper. Want to hear more worthwhile website tidbits? Check out my article about the Four Things You Should Be Checking Every Month on VHA’s website.