Have you ever wondered how an online store can improve pet owner compliance and grow your practice's revenue?
Join us for an eCommerce Seminar on Wednesday, March 13 from 12:00 pm - 4:00 pm at Courtyard by Marriott (185 Radio Drive, Woodbury, MN 55125). Earn 3 CE credits as we answer this question and more, including the changing demographics of your clients, how to launch an online store for your practice, and how to market it to your clients
What Does This Mean
IT'S A FACT: Pet owners are shopping online, multiple online retailers have been marketing directly to consumers for years, and new businesses are entering the market every day. It’s become increasingly clear that independent veterinary practices must evolve to meet the changing demands of today’s pet owners. This seminar will cover the whys, hows, and marketing tools to utilize your online pharmacy, improve compliance, and grow your revenue.
Who Should Attend
If you have an online pharmacy site, but you’re not utilizing it or you are interested in learning more about online pharmacies and how it relates to your veterinary practice, this event is for you.
DetailsDate: Wednesday, March 13, 2019
Time: 12:00pm - 4:00pm
Location: Courtyard by Marriott (185 Radio Drive, Woodbury, MN 55125)
About the Sessions
“The Changing World of Pet Ownership: Industry Facts, Demographic Changes, and the internet!
In this first session, attendees will understand the scope of the veterinary industry relative to many categories, including nutrition. They will explore nutrition revenue and missed opportunities that pertain utilizing this revenue center. They will recognize changes in client demographics relating to urbanization, ethnicity, and generation differences. The session will conclude with online revenue concepts, macro opportunities, and discover the tools available.
What does a Successful Home Delivery Program Look Like?
- Strengthen your relationship in the practice and protect your business from losing your customers shopping online somewhere else.
- Several practices will carry multiple brands, which ties up cash flow and can lead to expiration issues. With a Home Delivery solution, a practice can carry one or two brands in-house and still be able to offer all the options a pet owner might want via their online pharmacy
- The truth is their Veterinary Hospital clients are already shopping online. Online pharmacies market directly to pet owners, putting veterinary practices on the defensive.
- Drive compliance up with different programs only offered through a Home Delivery solution.
“How to Market Your New Online Pharmacy”
In this interactive workshop, we will review the benefits of a veterinary practice’s having an online pharmacy, both for the business and the patient. Afterward, we will discuss ways to market the new pharmacy to clients and build a marketing plan to successfully launch the practice’s new service.
About the Speakers
With over 15 years of business experience, Jeff Wineke has been supporting sales within various industries working with independent, regional & national account customers of all shapes & sizes. Since 2012, Jeff has been employed at Royal Canin USA, and currently a National Account Manager within the veterinary division. Royal Canin National Accounts partners with various industry groups creating business opportunities and finding ways to make veterinary nutrition more successful & profitable at hospitals. He has presented at multiple trade conferences, as well as leads educational workshops, and delivers webinar education regularly.
Jeff has a Bachelor of Arts Degree from the University of Wisconsin-Eau Claire. He is enrolled in an MBA program. He is a husband and father to two daughter’s ages of 2 and 4. He and his family reside in Minneapolis, MN.
Kristin Dance, VMD
With her unique combination of hands-on veterinary experience and business development acumen, Kristin focuses on developing and managing relationships with leading corporate groups and membership organizations in the veterinary industry. After graduating with a VMD degree from the University of Pennsylvania, Kristin spent the next nine years at a private companion animal practice in roles as both associate and managing veterinarian. An introduction to a manager at Hill’s Pet Nutrition in 2006 led her to accept a consulting veterinarian position where she worked with their sales team and larger key accounts for the next nine years — five years as a consulting veterinarian and four years as a business account manager
Mark Smalley, Key Account Manager
As a key account manager, Mark Smalley is a strategic partner for Vetsource’s corporate customers, helping them grow Home Delivery within their practices and members. Before joining Vetsource, he was practice solutions manager at MWI Animal Health. During his tenure over 14 years there, Mark developed and managed inventory consulting teams, veterinary business coaches, and technology vendor relations. He also expanded new program offerings through the company by developing a continuing education program for veterinary practices to emphasize the importance of inventory management within the practice.
Stephanie Onken, VHA Communication Coordinator
In her role as Communications Coordinator for VHA, Stephanie provides social media and marketing solutions for business owners and entrepreneurs, helping them harness the power of social media and digital marketing to grow their business. With over 9 years of experience, she has used her expertise to assist veterinary clinics, boutique stores, speakers, and authors nationwide to obtain their goals.
This event is proudly sponsored by
|Event Date||03-13-2019 12:00 pm|
|Event End Date||03-13-2019 4:00 pm|
|Cut off date||03-08-2019 11:00 pm|
|Location||Courtyard by Marriott|