Boom! July Social Media Ideas that Make an Impact!

July is packed with fun, meaningful, and awareness-driven holidays that veterinary clinics can use to connect with pet parents, promote services, and highlight their team. Whether you’re looking to build community or educate clients, here are some engaging social media ideas tailored to the 2025 July calendar.

July 1 – Preventative Reminder and ID Your Pet Day

Kick off the month with a quick reminder to stay on top of parasite prevention! With the summer heat in full swing, fleas, ticks, and mosquitoes are more active than ever – posing risks like lyme disease, heartworm, and more. Use July 1st as a check-in point to remind pet owners to administer their pets’ monthly preventatives and schedule any overdue appointments. Consistent protection keeps pets happy, healthy, and itch-free all summer long!

July 1st is also an ideal time to remind pet parents about the importance of microchipping and updating contact information. Feature a recent microchip success story, if you have one.

July 10 – National Kitten Day

Post adorable kitten photos (your patients or staff pets!) and educate on early kitten care or adoption.

July 16 – World Snake Day

Is your clinic reptile-friendly? Share care tips or a fun fact about snake anatomy, feeding, or behavior.

July 26 – National Dog Photography Day

Share high-quality portraits of your furry patients. Or, post photography tips for pet parents!

July 31 – National Mutt Day

Celebrate mixed breeds! Ask followers to share photos of their mutts and tell their adoption stories.

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Monthly Observances to Spotlight

Lost Pet Prevention Month: Share tips about microchipping, collar ID tags, and what to do if a pet goes missing

Pet Hydration Awareness Month: Educate pet owners on signs of dehydration and share hydration hacks (example: frozen broth cubes).

Independent Retailer Month: Spotlight pet products you sell in your clinic, especially unique or locally sourced ones.

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Weekly Observances

July 6-12 National Farriers Week: Perfect for clinics with equine services. Spotlight your farrier or post a behind-the-scenes of a horse hoof trim.

July 20-26 National ZooKeeper Week: Salute your local zoo staff and share facts about exotic animal care. Great time to build relationships with nearby animal organizations.

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Creative Reminders

Don’t forget, July is a great month to:

• Introduce staff members or interns
• Highlight patient success stories
• Educate with pet care tips
• Share summer-specific services like parasite prevention and boarding

Use stories, Reels, and polls to make your content interactive and keep followers coming back. Planning ahead using the Toolkit content will help keep your July content fresh, relevant, and fun!

Did you know that for $70, you could have all your social media content scheduled for the month of July? Our July Toolkit is available now! From important holidays and observances and engaging boosting posts, we have you covered!

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