How we search online is changing, and changing fast. AI-powered tools like Google AI Overviews, Perplexity, and ChatGPT are reshaping how people find information online, and the old SEO playbook isn't enough anymore.

In this webinar, we'll break down everything you need to know about AI SEO. You'll receive a clear picture of what AI SEO actually is, how it differs from the traditional SEO, and what it means for your digital marketing strategy going forward.

We'll cover:

- What AI SEO is and why it matters right now

- How AI SEO differs from traditional SEO, and where the two overlap

- The different versions of AI SEO and which applies to your clinic

- The pros and cons of incorporating AI into your SEO strategy

- Practical first steps to start implementing AI SEO; without undoing everything you're already doing.

Whether you're an SEO veteran trying to stay ahead of the curve or a marketer just getting started, this session will help you to navigate the next era of search.