This webinar explores the fundamentals of positioning for veterinary practices, highlighting why differentiation is essential in a competitive market. Led by Robert Sanchez (CEO, Digital Empathy) and Stith Keiser (CEO, Blue Heron Consulting), the session delves into what positioning truly is—beyond just branding and marketing—and how it directly impacts client perception and business growth. Attendees will learn how to define their core offerings, identify their ideal target audience, and craft a compelling positioning statement.

The discussion is supported by research on pet owner preferences, competitive analysis, and actionable strategies for aligning marketing efforts with operational execution. Practical insights will be shared on how to stand out authentically, avoid common pitfalls, and leverage team engagement to ensure consistency in client experience.

This webinar is proudly sponsored by Digital Empathy.