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Fall into Social Media Success: October Strategies For Veterinary Clinics

Fall into Social Media Success: October Strategies For Veterinary Clinics

Ah, spooky season is upon us! Isn’t it just the perfect time to relish in the beauty of those vibrant fall leaves, savor all things pumpkin spice, and breathe in that crisp, autumn air? So, grab your comfiest chunky sweater, cozy up, and let’s explore some awesome ideas for connecting with your clients on social media this month. We’ve got some fantastic tips to educate, entertain, and engage – all served up with a warm and friendly fall vibe just for you!

Your October 1st Preventative Reminder comes with an extra treat this month—it’s National Black Dog Day! Seize this opportunity to boost engagement by inviting your followers to share heartwarming photos of their beloved black dogs. You can also take this moment to raise awareness about BDS (Black Dog Syndrome) and champion the cause of black dog adoption.

Let’s get ready for World Animal Day on October 4th – it’s going to be a blast connecting with our clients! Ask them to vote team cat or team dog, or prompt them to share which animals their pets remind them of. And for a touch of depth, why not chat with some of our team members about their genuine love for caring for animals and share their heartfelt stories with our awesome followers?

Let’s spread some smiles on October 7th for World Smile Day while also delivering a crucial reminder about dental health. How about we brighten up our day by inviting our clients to share adorable snapshots of their pets’ sweet smiles? It’s the perfect way to engage and promote dental well-being.

World Mental Health Day falls on October 10th, and before we delve into how we can explore this on social media, please remember that if you’re going through a tough time, you’re not alone. The Veterinary Mental Health Initiative (VMHI) is an incredible resource offering free, professionally facilitated peer support groups. If you need immediate assistance, don’t hesitate to reach out to 988 Lifeline or call 1-800-273-8255 to speak with someone who can help. Your well-being matters, and you are important.

Our furry companions are truly miraculous beings. Beyond all the love and joy they bring, they also have a remarkable ability to combat loneliness, alleviate depression, reduce anxiety, and help us manage stress (is there anything they can’t do?!) Celebrate these fluffy miracle workers and discuss how they have a positive impact on our mental health. Together, we can recognize the power of our beloved pets in promoting mental well-being.

October 12th marks National Pet Obesity Awareness Day, and while it’s common to chuckle at chubby cats and plump pups online, we recognize that the battle of the bulge is no laughing matter. Let’s encourage pet owners to pause and reflect on their furry friends’ waistlines by sharing some eye-opening facts about the prevalence of pet obesity and the detrimental effects it can have on their overall quality of life. If you have any recent success stories about pet weight loss, this could be the perfect moment to inspire and share them with the world!

Snort, snort, and a cheerful wheeze – because it’s time to celebrate! National Pug Day is just around the corner on October 15th. Showcase your charming pug patients and invite all your pug owner followers to share pictures of their adorable pug shadows for an engaging and heartwarming celebration.

Give your clients some insight into your clinic and the folks that work there on Boss’s DayOctober 16th! Highlight your leadership team with photos and fun facts about them, especially if they aren’t always client-facing.

Is your leadership team harder to wrangle than a feral cat? October 16th is also Feral Cat Day and a chance to talk about the differences between strays and ferals and how to help ferals! If you are a rural clinic, remind farm owners that feral cats make for wonderful and cheap pest control!

October 29th marks National Cat Day, providing an ideal opportunity to inspire our clients to share their cherished photos of their feline family members!

Halloween is upon us! Get into the spooky spirit by encouraging your team to don their costumes and share some snapshots on social media. Don’t forget the pets – you are likely to have quite a few followers who enjoy dressing up their pets, so let’s invite them to join in the fun and share their adorable pet costume photos too.

But before you dive headfirst into the festivities, it’s essential to ensure everyone’s safety. Set aside October 27th to share some important MEOWloween and HOWLoween safety tips, including:

• Costume Safety

 • Candy Dangers

• The Dreaded Doorbell

• Reminders to secure pets to prevent any escape attempts.

Celebrate Walk Your Dog Week from October 1st to the 7th! Shine a light on some fantastic walking spots in your local area and provide your clients with valuable insights into why those daily walks are incredibly important for their furry companions!

Get ready to celebrate because Vet Tech Week is coming up from October 15th to the 20th! This year’s theme, “Pearls of Wisdom,” passed down from the National Association of Veterinary Technicians in America (NAVTA), marks the 30th anniversary of Vet Tech Week. It’s all about encouraging experienced vet techs to share their invaluable knowledge with the next generation, fostering growth for all technicians.

During this special week, shine the spotlight on your Veterinary Technician team on social media. Highlight pet care tips shared by your techs, emphasizing that your tech team is a treasure trove of knowledge and support. Let’s celebrate Technicians’ vital role on your team and recognize their dedication to animal care.

For more information, valuable resources, and to join in the celebration, check out more info from NAVTA

October is Adopt A Dog Month, making it the perfect opportunity to lend a helping paw to your local shelter or rescue organization. Spread the word by showcasing photos of the lovable dogs that are currently available for adoption in your social media stories and posts. You never know, the right client might just fall head over paws in love with a dog in need!

National Pet Wellness Month offers an excellent opportunity to share the core principles of health that your clinic upholds. Dive into important subjects like preventive medicine, nutrition, mental well-being, dental health, emotional health, and the significance of regular wellness visits.

October is Pit Bull Awareness Month, and it’s the perfect opportunity to debunk some common myths surrounding bully breeds. Come together to support your devoted pit bull owners and shine a positive light on these misunderstood affectionate pups! If you have a passionate and responsible pit bull owner or a team member who’s pibble-obsessed, consider conducting an interview to share their insights and experiences.


And there you have it, folks! A bunch of fantastic ideas to dive into for the upcoming month. Now it’s your turn to take these concepts and infuse them into your content calendar. Feeling like time’s not on your side? Don’t fret! Our October Social Media Toolkit has got your back. It’s packed with eye-catching graphics, cleverly written captions, flexible templates, and all the support you need to keep your content flowing without a hitch. So, let’s tackle the month ahead together and make it one for the books!

Included this month is…

  • 17 Beautifully designed graphics, including an infographic-style post for Pet Obesity Awareness Day, and a multiple-image graphic for your Halloween Safety Reminders
  • Expertly crafted captions to copy and paste and take the stress out of your social media.
  • Links for templates that include Facebook, Instagram, and Stories sizes so you can jazz up your own photos from the clinic. Also included this month are some templates to help you celebrate the Veterinary Technicians at your clinic!
  • Tutorials to assist you and your team with adding your logo to your graphics, utilizing the templates, and scheduling your content in advance for peace of mind
  • Access to free assistance and help from VHA’s resident social media and marketing expert, Laura.

Remember, the toolkit is available to VHA members and non-members alike. At just $60 a month and no commitment required, we encourage you to give it a try and see the results for yourself! Whether you’re looking to supplement your current social media efforts or seeking a complete solution, the October Social Media Toolkit has you covered. Elevate your online presence, engage your audience, and drive meaningful connections with pet owners. Don’t miss out on this invaluable resource for veterinary clinics. Order your toolkit today and unlock the power of compelling social media content!

We use Microsoft OneDrive for file transfer and a link to download your content will be emailed to you within 24 hours.

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