What is DSCSA and what does it mean for VHA members?
January 13, 2026
February Content Inspiration for Busy Veterinary Teams
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Laura Bush
- Marketing, Social Media, Uncategorized
Laura Bush
Welcome to a new month and a fresh chance to boost your veterinary practice’s social media presence. This guide will help you jump start your February content strategy with simple ideas, helpful tips, and plenty of inspiration. February is full of pet friendly holidays, awareness themes, and engaging opportunities that fit perfectly with your veterinary business. Ready to build a meaningful content calendar for the month? Let’s dive in.
Start the month with a quick preventative care reminder. With the New Year rush behind us, this is the perfect time to encourage clients to stay on track with parasite protection and routine wellness. Simple reminders help pet owners show their pets extra love all year long.
Use Groundhog Day to highlight how seasonal changes can affect pets. It is a fun way to remind owners to check their pet’s gear, routines, and comfort as temperatures shift.
Celebrate Golden Retriever Day by featuring any goldens that visit your clinic. It is also National Doggy Date Night, so encourage followers to take their dogs on a special outing or give them extra snuggles at home.
Share pet safe game day tips, reminding owners to keep snacks like wings, alcohol, and toothpicks out of reach. Invite clients to post pictures of their pets dressed in their team colors.
Participate in Giving Hearts Day by partnering with a local shelter or rescue to raise funds or supplies! Learn more about this awesome charity fundraising event here: https://givingheartsday.org
Invite clients to share photos of their furry Valentines and post adorable clinic moments.
This day is also Pet Theft Awareness Day, so share important safety reminders such as microchipping, supervised outdoor time, and keeping pets secure in public spaces.
Celebrate Mardi Gras with colorful, pet safe content and reminders to keep beads and party food away from pets.
For Lunar New Year, share wishes of good fortune and feature red themed pet photos or festive clinic decorations.
Acknowledge the start of Ramadan with warm wishes to those who observe. Share tips on keeping pets comfortable during changes in household routines.
Invite followers to share what they love most about their pets. This is a wonderful engagement day that encourages stories, photos, and heartfelt moments.
Ask followers to vote for their dog’s favorite biscuit or treat. It is a simple engagement boost that can spark fun conversations.
Use Spay Day to educate clients about the health and behavioral benefits of spaying and neutering. Share community work your team participates in or offer helpful post operative care tips.
This month is a great opportunity to educate pet owners about the long term health, behavioral, and community benefits of spaying and neutering. Highlight reduced cancer risks, prevention of infections, and the role these procedures play in reducing overpopulation. A quick Q and A post or a patient spotlight is an easy way to engage your audience.
Use this theme to reinforce everyday habits that support healthier pets. Share reminders about microchipping, nutrition, exercise, parasite control, and routine veterinary care. A weekly responsible pet owner tip helps keep your content consistent and helpful.
Training builds strong bonds and improves safety for dogs and their families. Share simple training tips, highlight the importance of early socialization, or recommend local trainers you trust.
Cats are experts at hiding illness, so this month is ideal for promoting routine wellness exams. Share common feline health concerns, stress reduction tips for vet visits, and simple at home enrichment ideas. Remind clients that indoor cats need preventive care too.
February is all about teeth. Pet Dental Health Month is one of the most impactful awareness campaigns of the year. It connects perfectly to preventative care, client education, and helpful promotions that support better at home habits.
• Share before and after dental photos to show the difference a professional cleaning can make.
• Post a short case story featuring a more complex dental procedure and the early warning signs pet owners should watch for.
• Highlight dental products such as chews, toothpaste, toothbrushes, water additives, and items available in house or in your online pharmacy.
• Share photos of pet teeth at different stages of dental disease with clear, educational explanations.
• Create a myth versus fact post or a short video that explains why anesthesia free dentistry is not a safe option.
• Offer a small discount for dental cleanings booked in February.
• Add a complimentary service such as a nail trim or dental chew with each scheduled dental procedure.
• Prepare dental goodie bags with samples, chews, toothbrushes, and educational materials.
To avoid overwhelming your schedule, set a clear deadline but offer flexibility. For example:
“Book your pet’s dental appointment in February for any date between February 1 and [insert deadline], and receive our special offer.”
This keeps appointment flow manageable while securing future bookings.
And that is a wrap on your February content inspiration. With so many awareness themes, special days, and educational opportunities, this month offers countless ways to connect with your clients and highlight the amazing work your team does. Planning ahead keeps your content organized and stress free, so you can stay focused on patient care.
Ready to make February your easiest month of social media yet?
Our Monthly Social Media Toolkit is here to help. For just $70, you will receive ready to use posts complete with graphics and captions. This month’s Toolkit includes 20 posts (WOW!) and features engaging and informative Pet Dental Health Month content and a carousel style Valentine’s Day pet safety guide. There is no subscription required, so you can try it for February and see how well it works for your clinic. Let’s make your social media shine this month.
