Purina

Power your practice with trusted nutrition, rewards, and exclusive opportunities

VHA is proud to partner with Purina to bring our members exclusive programs and promotions that support patient care and your clinic’s bottom line. Through this partnership, VHA members gain access to exclusive clinic rebates, a generous swap-out program, and the chance to earn your place among our top-performing practices.

Why Purina?

Purina is a trusted leader in veterinary nutrition, backed by science and used by clinics nationwide. Partnering with Purina means more than just premium nutrition, it means measurable financial benefits and recognition for your clinic.

VHA Member Benefits

Earn clinic rebates on Purina foods

When your clinic purchases Purina Veterinary Diets, you can earn rebates on purchase growth.

Benefits include:

Ongoing growth rebate opportunities on Purina food purchases

Increased profitability without changing your standard of care

Simple participation through your existing purchasing process

Purina Growth Rate	VHA Clinic Grown Rate
10%-14.99%	0.5%
15%-25%	1.0%
25%+	1.5%

Take advantage of the $2,500 Swap-Out Program

Thinking about making the switch to Purina? The Purina Swap-out program makes it easy and risk-free

How it works:

Receive up to $2,500 in products, free of charge to clinics

Reduce the financial impact of transitioning food lines

Get started with Purina without excess waste or lost value

This program is designed to remove barriers and help your clinic transition with confidence.

Become a Purina Powerhouse Performer

Top-performing clinics don’t just earn rebates, they earn recognition. The top-performing VHA member based on VHA and Purina spend, between January and June 2026.

As a Purina Powerhouse Performer, your clinic has the opportunity to:

Be recognized for outstanding engagement and performance with VHA and Purina

Earn a spot on an exclusive trip to St. Louis, MO to tour the Purina facilities, all expenses paid!

This elite program celebrates clinics that take full advantage of this opportunity with Purina.

Additional Info

Purina for Professionals

Purina for Professionals is a veterinary-exclusive online feeding program designed to support veterinary professionals, clinic staff, and students with access to Purina Pro Plan at professional pricing and convenient home delivery.

Program highlights:

Professional-level pricing on Purina Pro Plan Veterinary Diets, Veterinary Supplements, and select Pro Plan formulas, helping staff save on nutrition they recommend. 50% off Pro Plan Veterinary Diets and Supplements, and 40% off on Pro Plan Wellness diets.

Home delivery and effortless order directly through proplanvet.com.

Access to educational resources, research tools, and continuing education opportunities that help keep your clinic informed and at the forefront of nutrition knowledge.

Available to veterinary professionals, clinic staff, and students as part of Purina’s commitment to supporting the veterinary community.

Participating in Purina for Professionals gives your team valuable benefits while reinforcing your clinic’s position as a leader in evidence-based nutrition.