Zoey | May 15, 2014 – June 15, 2026
June 16, 2026
Hot Takes: July Social Media Ideas Your Followers Will Love
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Laura Bush
- Social Media
Laura Bush
July is here and there is so much to work with this month! Whether you’re educating pet owners about summer safety or just having a little fun with your followers, here’s a look at what’s on the content calendar.
July 1 – ID Your Pet Day + Preventative Reminder
Double up today! Remind clients to check that their pet’s tags are current and accurate. With a 30% increase in missing pets around the Fourth of July holiday, it’s the perfect time to make sure every pet is protected and identifiable before the holiday weekend hits.
July 4 – Independence Day
Last-minute reminders go a long way today. Cover firework anxiety tips, BBQ food safety, and heat safety, and don’t forget to post your holiday hours so clients aren’t left guessing!
July 6 – World Zoonoses Day
A great opportunity to talk about how pet health connects to the health of the whole family. Core vaccines, common zoonotic diseases, and simple steps pet owners can take to keep everyone safe are all fair game.
July 10 – Kitten Day
One of the cutest days on the calendar. Encourage cat owners to share a then-and-now photo of their cat from kitten days to now. User-generated content, zero effort on your end, and your comments section will thank you.
July 11 – All American Pet Photo Day
Ask your followers to share their best pet snapshots! User-generated content is a win all around. It saves you time, fills your feed, and makes clients feel connected to your clinic. Bonus: snag a few favorites to refresh your cover photo or put together a quick reel.
July 15 – Pet Fire Safety Day
This one matters. Around 40,000 pets die in residential fires each year, most from smoke inhalation, and 500,000 are affected overall. Share tips on supervising pets around candles and fireplaces, building a pet evacuation plan, and the importance of pet fire safety window stickers.
July 17 – Emoji Day
Keep it fun and easy: ask followers to spell their pet’s name using only emojis. It’s low-lift, high-engagement, and always gets great responses in the comments. 🐾
July 21 – Craft for Your Local Shelter Day
With summer in full swing, this is a fun one for families. Share DIY ideas for pet toys, blankets, or beds that followers can make and donate to a local shelter. A little creativity goes a long way for pets in need.
July 23 – Vanilla Ice Cream Day
Can pets have ice cream? Sort of! Use this as a fun hook to talk about moderation and ingredients to avoid, and maybe share a pet-safe frozen treat recipe while you’re at it. 🍦
July 26 – National Dog Photography Day
Revisit those photo tips and encourage followers to share their best dog shots. Consider running a casual photo prompt in the comments to drive engagement.
July 31 – Mutt Day
Celebrate the mixed-breed dogs of the world! Encourage followers to share photos of their mutts and remind your audience that every dog deserves love regardless of pedigree.
Monthly Awareness to Weave In:
Independent Retailer Month – Give a nod to clients who support your in-house or online pharmacy. A simple thank-you post goes a long way.
National Lost Pet Prevention Month – Tie this into your microchipping and ID tag messaging throughout the month. Great recurring content all July long.
Pet Hydration Awareness Month – Summer heat makes this an easy, timely topic. Share signs of dehydration and creative ways to keep pets hydrated when temperatures climb.
July has something for every week, and a nice mix of educational, fun, and community-driven content to keep your feed feeling fresh all month!
Running Short on Time?
We’ve got you covered. July’s Social Media Toolkit is designed to make showing up online this month as easy as possible. For just $70, you’ll get a curated collection of 17 ready-to-post pieces of content built around pet-centric themes and engaging visuals, each easily customizable with your clinic’s logo. Captions are written and ready to copy, paste, and tweak, and tutorials to walk you through getting the most out of every piece.
Please allow 24-48 hours for us to process your purchase and send your toolkit. Reach out to Laura ([email protected]) with questions, concerns, or requests!