Way back in the day, signing up for a business page on Facebook did not require a personal Facebook account. For example, your clinic manager circa 2008 saw the value of Facebook, so they created a business page for your clinic. It wasn’t linked to the clinic manager’s personal account because they didn’t have one. Whenever the account needs tending to, you simply log in with the email and password associated with the page. This is a gray account.
If your page has been operational for years as an independent business page that is not directly tied to a personal account as the owner of the page, it will likely be deleted on or around June 1st.
Why is this happening? Gray accounts do not have access to the same security features as standard accounts and Meta has decided that in order to uphold the security of Facebook, the
sunsetting of these accounts is necessary for improved security and account safety on Facebook.
If you are currently operating a gray account, you have likely been receiving notifications from Facebook about deactivation and the next steps. Here is what you can do if Meta has notified you of your gray account:
Additionally, VHA can assist! If you are receiving notifications about your clinic’s gray account and simply don’t have time, or if you have any other social media needs, our resident social media fanatic Laura is available to help!
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