“May your heart be light and happy, may your smile be big and wide, may this blog contain helpful information inside!” – An Irish Proverb…sort of.
Happy March! Let’s talk about what’s coming up this month and how to harness these dates and observances to entertain, educate, and engage your clinic’s clients!
Kick off the month with a Preventative Reminder! Spring will be here before you know it, and so will those pesky fleas, ticks, and mosquitos!
Employee Appreciation Day is on March 4th! Your clients LOVE the staff at your clinic – they trust them with some of their most precious and treasured friends! Celebrating your staff today is good for employee morale AND engagement with clients. Here is a fun idea: Have you heard of the Full House trend? Not only is this viral video trend hilarious, but you can easily apply it to the clinic setting! Essentially, you stitch together video clips of your staff doing work or funny things and then looking up at the camera to smile and wave, Full House intro-style. Overlay the song, add employee names, and you’ll have a great piece of content that will be entertaining and helpful for both your existing and future clients, as well as fun for staff! (Shout out to Jordyn at VHA member clinic Anderson Lakes Animal Hospital for the great idea- Thanks Jordyn!)
We know you have seen some VERY unique and sometimes downright strange pet names! March 8th is Unique Names Day and a great time to talk about names! People who name their pet something outside the realm of Bella and Socks usually have a cool story to tell behind the name. So pose the question, “What is your pet’s unique name, what does it mean, and how did you decide on it?” Chances are the unique namers will jump at the chance to talk about their sweet little Beef Shreddington, Sheriff of Snortingham and their feline friend, The Great Catsby.
Shamrocks, pots of gold, rainbows, everything green – what’s not to love about St. Patrick’s Day? I’ll admit it, the Irish saying at the beginning of this blog is not entirely traditional…but these ones are, and they definitely relate to the love we share with our pets!
“When I count my blessings, I count you twice.”
“A good friend is like a four-leaf clover, hard to find and lucky to have!”
Or my personal favorite… “Beware of people who dislike cats.”
Spring is officially back in action on March 20th! Celebrate The First Day of Spring by asking your clients what they think their pet is looking forward to most in the new season! This is also a great time to drive home your preventative reminder by alerting your clients to the dreaded springtime revival of fleas, ticks, and mosquitos!
National Puppy Day and Cuddly Kitten Day are both on March 23rd! This is the perfect chance to feature all of those new pets that have come to see you for their first exam recently. Because little puppies and kittens are so irresistible, I suggest a twofer by highlighting recent “My First Vet Visit” photos in your stories, and making a post asking clients to share photos of their pets as puppies and kittens!
Sorry not sorry for the earworm but cats deserve our R-E-S-P-E-C-T! Respect Your Cat Day is on March 28th and a great time to talk about those finicky felines. There is a lot of mystery out there surrounding cat behavior and good cat care. Pick some topics to post that you feel passionate about (it’s people who expect their cat not to scratch their couch but provide no appropriate scratching surface for me) to help cat parents be better cat parents!
Doctor’s Day is on March 30th and a great time to feature your veterinarians for many of the same reasons you celebrated your staff on March 4th! Some fun ideas for featuring your doctors could be “Facts about Dr. X You Might Not Have Known” or, if you have a multiple doctor practice, play match the pet to the vet and feature photos of your doc’s and their various personal pets!
March’s monthly observance is a doozy, Pet Poison Prevention Month!
Here are my suggestions:
Run this as a weekly feature, blog about it, or compile it into a helpful video. There is WAY too much to cover in a single post. A smart move would be to break this information down into the following subcategories:
Do you review your reviews? Two of your most important spots to look at reviews are Facebook and Google. When a client has a great experience and feels so impacted by the care that they received that they take the time to leave your business a review, it’s good practice to respond! Responding to your reviews furthers your brand voice and has other great benefits. Not only will the reviewer get a notification that you responded (making them feel even closer to your clinic) but people who read reviews before deciding on a clinic will see that you are actively involved, fostering that sense of community we keep talking about!
While responding to the rave reviews is easy enough, everyone gets the occasional not-so-nice review. These can be particularly hard to respond to, and the answer of how to do so is situational. Here are a few tips:
Don’t have enough time to create content for all of these observances? Don’t worry, we already made it for you! What does March’s package include?
No one wants to buy something they’ve never seen before, so here is a quick preview of some of the items included in your package!
So what are you waiting for? Fill your clinic’s calendar with content for March!
If you are not a VHA member, please enter SS-VHA in the account number section. We use DropBox for large file transfers, and a link will be emailed to you within 24 hours. If you are experiencing any issues with purchasing or receiving your content, send us an email!
Spam is bad medicine. We don’t practice bad medicine.