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Leaves Are Falling, Engagement Is Calling: October Social Media for Vets
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Laura Bush
- Marketing, Social Media
Laura Bush
Crisp air, colorful leaves, and cozy vibes — fall is officially here, and spooky season has arrived! It’s the perfect time to sip something pumpkin-y, soak in the autumn colors, and get inspired. As your clients settle into the season, it’s a great opportunity to meet them where they are with content that educates, entertains, and engages them. So pull on your favorite sweater — let’s dive into some fun, fall-ready social media ideas for October!
Keep Prevention Top of Mind – October 1
Kick off the month with a friendly reminder that parasite prevention isn’t just for summer. Fleas, ticks, and other pests can still be a problem even as the weather cools. A simple “don’t forget” post wrapped in cozy fall vibes can go a long way in keeping pets protected year-round.
Say Cheese! – World Smile Day, October 3
Celebrate those heart-melting pet smiles! Invite clients to share their pets’ happiest grins, and add a gentle reminder that dental health plays a big part in overall well-being. Happy mouths, happy pets, happy people.
Prioritizing Well-Being – World Mental Health Day, October 10
Here’s your quick reminder: your well-being matters too. The work you do is meaningful — and often heavy. Check out https://nomv.org for resources and more information – and if you’re in crisis, call or text 988.
For social media, highlight the emotional support pets give us: they ease loneliness, reduce stress, and help us manage tough days. Ask your followers to share how their pets support their mental health — those stories are always heartwarming.
Let’s Talk Healthy Habits – Pet Obesity Awareness Day, October 11
It’s easy to smile at chubby pets online, but extra weight can lead to serious health problems. Share tips on ideal body condition, fun ways to stay active, and the health risks of obesity. If you have a recent weight-loss success story, this is the perfect time to spotlight it — and encourage pet parents to reach out if they’re concerned about their own pet’s weight.
Pug Love – National Pug Day, October 15
Snort, snort, hooray — it’s time to celebrate the wiggly, wrinkly charm of pugs! Share photos of your pug patients and invite followers to post their own pug pals for a feed full of smiles.
Meet the Leaders & Help the Undercats – October 16
Use Boss’s Day to highlight your leadership team with fun facts and behind-the-scenes photos — it builds trust and makes your hospital feel more personal.
It’s also Feral Cat Day! Educate your followers about the difference between stray and feral cats, safe ways to help ferals, and how they can even help with natural pest control in rural areas.
Go Fetch! – National Fetch Day, October 18
Celebrate the simple joy of fetch! Post a video of your team playing with a patient and ask followers to share their own fetch-loving pups. Lighthearted content goes a long way.
Pumpkin Power – National Pumpkin Day, October 26
Pumpkin spice is for people, but plain canned pumpkin can be a healthy snack for pets! Share how it supports digestion, what safe portions look like, and when to avoid it. Bonus points for a festive photo of a pet with a pumpkin.
Spooky Season Fun – Halloween, October 31
Bring on the costumes! Get your team in the spirit and invite clients to share photos of their dressed-up pets. You can even turn it into a costume contest or a fun slideshow to boost engagement and show off all that cuteness.
Celebrate Our Feline Friends – National Cat Day, October 29
It’s cats’ time to shine. Share fun facts, feature staff or clinic cats, and invite followers to post photos of their kitties. It’s also a great moment to remind clients that indoor cats still need regular checkups.
October-Long Themes to Highlight
Adopt a Dog Month – Partner with a local shelter or rescue to showcase adoptable dogs on your social media. Just one post could connect a dog with their forever home.
National Pet Wellness Month – Highlight the building blocks of lifelong health like wellness visits, nutrition, dental care, mental health, and maintaining a healthy weight.
Pit Bull Awareness Month – Help bust myths about bully breeds and share stories that show their loving, loyal side. Feature a pit bull-loving client or team member to make it personal.
Walk Your Dog Week (October 1–7) – Remind followers how daily walks support both physical and mental health. Share your team’s favorite local walking spots and encourage clients to post pics from their strolls.
Veterinary Technician Week (October 12–18) – Time to celebrate your rockstar techs! Spotlight their skills, fun facts, and best pet care tips. Your followers will love seeing the incredible people caring for their pets. For extra resources and celebration ideas, check out NAVTA’s Vet Tech Week hub.
And there you have it — a full month of fun, seasonal ideas to keep your social media fresh and engaging. Feeling short on time or inspiration? Our October Social Media Toolkit is here to help!
This month’s toolkit includes:
Whether you want to supplement your current social media efforts or need a full plug-and-play solution, the toolkit has you covered. It’s available to both VHA members and non-members for just $70/month with no commitment, so give it a try and see
Let’s make October one to remember — and help you connect with your clients in fun, meaningful ways. Order your toolkit today and unlock the power of compelling social media content!