Mushy | Aug 1, 2011 – Nov 5, 2025
November 10, 2025
Sleigh Your Veterinary Social Media! December Strategies for Clinics
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Laura Bush
- Marketing, News & Blog, Social Media
Laura Bush
December is here and the holiday season has officially begun. Twinkling lights, cozy nights, festive celebrations, and a whole lot of excited pets exploring decorations they probably shouldn’t be touching. It’s a joyful month—and a busy one for pet safety reminders, seasonal fun, and year-end updates. As your clinic wraps up 2025, December offers a wonderful opportunity to connect with your clients, educate your community, and spread some holiday cheer. Let’s dive into fresh content ideas to help your social media shine all month long!
Kick off the month by reminding clients to give their pets their heartworm, flea, and tick preventatives. With holiday chaos, routines slip—your nudge helps keep pets protected.
Celebrate generosity by highlighting local rescues, shelters, or pet-related nonprofits. Encourage your followers to support these organizations through donations, fostering, or sharing campaigns on social media. A little signal boost goes a long way.
Share a pet-safe baked treat recipe or ask clients to swap their favorite homemade pet treat ideas in the comments. A virtual cookie exchange is a fun, festive way to build engagement.
Spotlight the incredible volunteers in your community who help animals through fostering, shelter work, rescue transport, or outreach programs. Invite followers to share their volunteer stories or photos in the comments.
Celebrate the veterinary professionals who make compassionate care possible. Share gratitude for your team, highlight recent accomplishments, or invite clients to leave a kind message for the staff.
Have your team wear their most ridiculous holiday sweaters and snap a group photo. If you’ve got a clinic cat, let them join the fun! Encourage clients to post photos of their pets in goofy holiday sweaters, or host a mini contest for the “ugliest” pet sweater.
Share essential cold-weather safety reminders like protecting paws from salt and ice, keeping pets dry and warm, and adjusting outdoor time. Quick seasonal tips are always appreciated as temperatures drop.
As major holidays approach, post clear updates about adjusted hours, days closed, and when regular scheduling resumes. Remind clients to refill medications or place food orders early.
Share quick reminders to keep pets safe around:
Short, standalone posts work well here—especially in a carousel or a multi-image safety series.
Help clients prepare for fireworks by reminding them to:
A timely post like this can prevent lost pets and reduce holiday stress.
Don’t forget to schedule celebratory posts for:
A simple holiday greeting graphic goes a long way toward connecting with your community.
Celebrate the feline fans in your community! Showcase:
This theme is perfect for building community engagement all month long.
Encourage clients to choose durable, pet-safe toys and treats this season. Remind them to avoid:
Share a quick “Safe Gifts Checklist” to help clients shop smart for their pets.
December may be packed with festivities, but a solid content plan will help your clinic stay connected, visible, and helpful during the busiest month of the year. With these ideas in hand, you’re ready to spread cheer, share expertise, and keep pets safe through the holiday season.
If you’re feeling overwhelmed, we’ve got you! Our December Social Media Toolkit is here to simplify your workflow and take the stress out of holiday posting.
This month’s toolkit includes:
All available for $70/month with no commitment. Whether your team is short on time or you just want polished, high-quality content ready to post, this toolkit has everything you need to finish 2025 strong.
Ready to make December your most engaging month yet? Let’s do this!